Brand TLD
Brand gTLD is an innovative top level domain name (TLD) program introduced by the Internet Corporation for Assigned Names and Numbers under its January 2012 New gTLD Expansion Program. The Brand gTLD provides opportunity for corporations with multiple brands, products or services to use their corporate name as their website address instead of using the traditional .com or .net domain space. For example, Apple Inc, may use www.iphone.apple instead of www.iphone.com.
Benefits of Brand gTLD
The benefits of operating a Brand gTLD include:[1]
- Enable companies can create shorter and easy to remember internet address.
- Consumers will be able to easily access information regarding the products and services.
- Allows companies to control their web presence by creating second level domains for their products and services.
- The trademarks of companies will be secured and protected against cybersquatters.
- Provides new opportunities for website marketing campaigns and strategies.