Changes

A website using CPC campaigns would bill based on the number of times a visitor clicks a banner as compared to the number of impressions in the case of [[CPM]]. Cost per click (CPC) is often used when advertisers have to reach a daily budget  and once this is achieved the advertisement is then removed.<ref>[http://www.investopedia.com/terms/c/cpc.asp CPC]</ref>

A website using CPC campaigns would bill based on the number of times a visitor clicks a banner as compared to the number of impressions in the case of [[CPM]]. Cost per click (CPC) is often used when advertisers have to reach a daily budget  and once this is achieved the advertisement is then removed.<ref>[http://www.investopedia.com/terms/c/cpc.asp CPC]</ref>

References

==References==

{{Reflist}}

{{Reflist}}

[[Category: Glossary]]

[[Category: Glossary]]