Difference between revisions of "Domain Security Company"
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| − | '''Domain Security Company LLC''' (previously known as '''Asif LLC''') is a small, Wisconsin-based start-up that is planning on applying for [[.bank]] and [[.secure]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]].<ref>[http://www.linkedin.com/company/asif-llc]</ref> | + | '''Domain Security Company LLC''' (previously known as '''Asif LLC''') is a small, Wisconsin-based start-up that is planning on applying for [[.bank]] and [[.secure]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]].<ref>[http://www.linkedin.com/company/asif-llc Asif LLC, LinkedIn.com]</ref> |
The company has noted that it plans to implement "ground-breaking encryption technology", and that all applicants for the .bank TLD would be manually verified as legitimate financial institutions.<ref>[http://domainincite.com/tiny-start-up-secures-bank-gtld-trademark/ Tiny Start Up Secures Bank gTLD Trademark, DomainIncite.com]</ref> | The company has noted that it plans to implement "ground-breaking encryption technology", and that all applicants for the .bank TLD would be manually verified as legitimate financial institutions.<ref>[http://domainincite.com/tiny-start-up-secures-bank-gtld-trademark/ Tiny Start Up Secures Bank gTLD Trademark, DomainIncite.com]</ref> | ||
==Trademarks== | ==Trademarks== | ||
| − | In January, 2012, Domain Secuirty Company, under its original Asif name, managed to obtain from the US Patent and Trademark Office the approval for trademarks for ".secure" and ".bank". The company also apparently became a [[GoDaddy]] reseller in order to justify its claim that it was using the terms in commerce. It is well-known that you cannot apply for trademarks for [[TLD]]s, and so it is unclear but doubtful that the move will eventually help the company obtain the patented terms. The trademarks were awarded because they claimed that they were being used for "registration services".<ref>[http://domainnamewire.com/2011/12/12/dot-secure-trademark/]</ref><ref>[http://domainnamewire.com/2011/10/24/how-secure-is-the-secure-trademark-application/ How Secure is the Secure Trademark, DomainNameWire.com]</ref> | + | In January, 2012, Domain Secuirty Company, under its original Asif name, managed to obtain from the US Patent and Trademark Office the approval for trademarks for ".secure" and ".bank". The company also apparently became a [[GoDaddy]] reseller in order to justify its claim that it was using the terms in commerce. It is well-known that you cannot apply for trademarks for [[TLD]]s, and so it is unclear but doubtful that the move will eventually help the company obtain the patented terms. The trademarks were awarded because they claimed that they were being used for "registration services".<ref>[http://domainnamewire.com/2011/12/12/dot-secure-trademark/ Dot Secure Trademark]</ref><ref>[http://domainnamewire.com/2011/10/24/how-secure-is-the-secure-trademark-application/ How Secure is the Secure Trademark, DomainNameWire.com]</ref> |
==References== | ==References== | ||
Revision as of 02:17, 6 March 2012
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| Industry: | New gTLDs |
| Founded: | 2009 |
| Country: | USA |
| Employees: | 1-10 |
| Website: | DomainSecurity.co |
| LinkedIn: | Profile |
Domain Security Company LLC (previously known as Asif LLC) is a small, Wisconsin-based start-up that is planning on applying for .bank and .secure in ICANN's new gTLD program.[1]
The company has noted that it plans to implement "ground-breaking encryption technology", and that all applicants for the .bank TLD would be manually verified as legitimate financial institutions.[2]
Trademarks
In January, 2012, Domain Secuirty Company, under its original Asif name, managed to obtain from the US Patent and Trademark Office the approval for trademarks for ".secure" and ".bank". The company also apparently became a GoDaddy reseller in order to justify its claim that it was using the terms in commerce. It is well-known that you cannot apply for trademarks for TLDs, and so it is unclear but doubtful that the move will eventually help the company obtain the patented terms. The trademarks were awarded because they claimed that they were being used for "registration services".[3][4]