Fabulous
 | |
| Type: | Private |
| Industry: | Domain Registrar, Domain Monetizeter |
| Founded: | 2000 (Australia) |
| Headquarters: | Level 10, 243 Edward Street Brisbane Queensland |
| Website: | http://fabulous.com/ |
| Key People | |
| Dan Warner, CEO Mike Robertson (Business Development Manager) | |
Fabulous.com Pty., Ltd. provides domain name registration and domain monetization programs. [1] This company specializes in generating revenue for their customers through pay per click (PPC) links from the traffic the domains receive. Fabulous. com is based on Brisbane, Australia and currently has over 600,000 domains under its management.[2] Formerly known as Domain Intellect, Fabulous. com is a subsidiary of Asutralian company Dark Blue Sea, Ltd. [3]
History
In 2000, Michael Dowling founded a domain name registration company Domain Intellect. [4].
The company was sold to Dark Blue Sea Limited, a publicly listed company in Australia in 2002. At that time, Dark Blue Sea was an internet based company planning to register 100,000 domains in the first year of operation and therefore bought ICANN accredit registrar Domain Intellect to serve this purpose.According to Mike Robertson, Business Development Manager of Fabulous.com, Fabulous.com was originally designed to service Dark Blue Sea's own internal portfolio. [5]
About changing the name of the brand, Dan Warner, CEO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "fabulous.com" was for sale and thus came to be rebranded as fabulous.com.[6] He also mentioned that the company researched and purchased over 120,000 domains in the first year for its domain portfolio.
How it’s Done
Fabulous applies revenue producing contextual links to domains. Using phrase breaking technology they categorize domains and provide relevant content and images for maximum click through rates.
Domain Management
Fabulous offers account management services and control over portfolios using a domain management tools.
When adding domains to a Monetization account, the customer can request to have Fabulous phrase break, categorize and optimize their domain names to ensure that the most relevant content is served.
Using the Domain Manager (DM) Center the customer can control the content that is displayed, pop-up windows and select from the revenue options of PPC or CPA deals.
DM Center features:
- Domain Analytics & Revenue Reporting
- Traffic Statistics
- Account Keeping Management
- Control to change look of landing pages
Customers have access to reports of earnings, traffic and performance in many areas of their account, and detailed customizable revenue and domain analytics reports.
Revenue reports detail statistics such as impressions, uniques, clicks, sales and earnings, and a break-down of earnings per unique and earnings per click.
The Domain Analytics package gives the toolset to analyze domain name portfolios for further optimization opportunities. Customers can choose from our pre-defined report templates or build custom reports.
The Fabulous Premium Program
Fabulous’ Premium Program, a PPC revenue share initiative, creates results that are geo-targeted, resulting in higher click through rates and higher traffic.
Benefits of the Fabulous Premium Program:
- More revenue - typically an average $42 to $100 CPM for commercial type-in domains (varying on the quality of the portfolio).
- Domains are categorized to be keyword specific.
- PPC Results are geo-targeted for higher click through rates and traffic.
- Domain management.
New Account Criteria
To be eligible for a Fabulous Premium account customers must meet either of the following requirements:
- Domain portfolio must generate US$750; per month
- Transfer 750; domains to Fabulous
Fabulous is primarily interested in serving portfolios that consist predominantly of English language .com domains which receive type-in/direct navigation traffic.
Payments from Fabulous
Fabulous payments are made on the 10th of each month, and customers are paid the revenue earned during the previous calendar month.
How payment is received:
- Payment to Fabulous Account (default)
- PayPal (minimum $25)
- Wire Transfer (minimum $25 for US, $500 non-US)
(Payment is in US Dollars.)