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Also in Fall 2011, ICM Registry became a main sponsor of the " Porn Star Road Trip", which sees porn stars traveling for two week stints in a large bus to various nightclubs and industry events. The initial stint sponsored by ICM will see the bus traveling Florida and eventually attending a conference in New Jersey, though there seem to be plans to use the bus and actresses at other future events as well. The .xxx logo is plastered all over the sides of the bus.<ref>[http://releases.naughtypr.com/?p=222 News, naughtyPR.com]</ref>
Also in Fall 2011, ICM Registry became a main sponsor of the " Porn Star Road Trip", which sees porn stars traveling for two week stints in a large bus to various nightclubs and industry events. The initial stint sponsored by ICM will see the bus traveling Florida and eventually attending a conference in New Jersey, though there seem to be plans to use the bus and actresses at other future events as well. The .xxx logo is plastered all over the sides of the bus.<ref>[http://releases.naughtypr.com/?p=222 News, naughtyPR.com]</ref>
At the end of November, 2011, a few weeks before the general availability of .xxx domains, ICM started a media blitz on prominent German and British cable T.V. channels. The media blitz was scheduled to last at least 5 weeks.<ref>[http://www.thedomains.com/2011/11/23/buy-xxx-media-blitz-starts-tonight/ Buy xxx Media Blitz Starts Tonight, TheDomains.com]</ref> They had also been busy putting up billboards around the U.S.
===Negative Reaction===
===Negative Reaction===
At least one critic has called ICM Registry's business model, from the domain itself to its advertising, as an "intimidation TLD".<ref>[http://domainshane.com/xxx-sucks-what-is-the-next-indimidation-tld/ XXX .sucks What is the Next Intimidation TLD, DomainShane.com]</ref>
At least one critic has called ICM Registry's business model, from the domain itself to its advertising, as an "intimidation TLD".<ref>[http://domainshane.com/xxx-sucks-what-is-the-next-indimidation-tld/ XXX .sucks What is the Next Intimidation TLD, DomainShane.com]</ref>