Lance Wolak is the Vice President of Marketing at Pir.org, The Public Interest Registry. He is responsible for the global marketing strategy and functions including brand, public relations, channel development, and product management.
Work At Pir.org
In 2007, Lance oversaw the global re-branding of .ORG, and implemented the company’s annual brand research program. In 2008, he instituted a new product management process to oversee and manage complex technology launches. By June 2009, the company’s zone signing with DNSSEC (DNS Security Extension) was completed fault-free, with the new process having managed the phased assessments and risk mitigation – enabling Pir.org to become the first open gTLD to sign its zone with DNSSEC. In 2010 he instituted a Concept Initiation Process, to analyze and support the decision review of new business investments.
Vice President, Marketing & Sales at Pir.org (2007 – Present) Director, Product Marketing at TallyGenicom (2001 – 2007) Director, Business Development at PLS (1999 – 2001) Worldwide Marketing Manager at Xerox Corporation (1994 – 1999) Director of Marketing at Cimage Corporation (1990 – 1994)