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→Application for New gTLDs
==Application for New gTLDs==
==Application for New gTLDs==
Momentous is applying for several new generic top level domain names ([[gTLD]]s) including [[.sucks]], [[.design]], [[.rip]] and [[.style]]. [[John Berard]], CEO of Momentous wholly-owned subsidiary [[Vox Populi Registry]] clarified that the proposed .sucks TLD will be used to create "Valuable dialogues" and to enhance the marketing strategy of corporations and not a money-grubbing scam as some people thinks. Berard said, ''"The .sucks suffix, should ICANN approve it, is about creating “valuable dialogue”, not just about ripping off companies that want to protect their image. If some people think this is just a way to get registration money out of corporations, then those people are either unaware or are being short-sighted about their marketing effectiveness."''<ref>[http://domainincite.com/archives/9166-momentous-sucks-bid-about-creating-dialogue Momentous’ .sucks bid “about creating dialogue”]</ref> <ref>[http://www.theregister.co.uk/2012/06/01/dot_sucks_application/ Firm applies for .sucks domain Says brands will use it to swallow online criticism]</ref>
==History==
==History==