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'''Richemont DNS Inc.''' is a wholly owned subsidiary of Compagnie Financière Richemont S.A, the prominent Swiss luxury goods holding company, which was created in 1988. Richemont DNS Inc. was created to apply to [[ICANN]]'s [[New gTLD Program]]; the company has submitted 14 applications.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> Its brand interests include well known names, such as Cartier, Chloe, Montblanc, Piaget, and others.  
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'''Richemont DNS Inc.''' is a wholly owned subsidiary of Compagnie Financière Richemont S.A, the prominent Swiss luxury goods holding company, which was created in 1988. Richemont DNS Inc. was created to apply to [[ICANN]]'s [[New gTLD Program]]; the company has submitted 14 applications.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> Its brand interests include well known names, such as Cartier, Chloe, Montblanc, Piaget, and others. The majority of its 14 applications are for [[Brand TLD]]s, but it also has applied for 5 [[gTLD|generic TLD]]s, two of which are also [[IDN]]s: [[.watches]], [[.jewelry]], [[.love]], [[.手表]] (Hans Chinese for "watches"), [[.珠宝]] (Hans Chinese for "jewelry").
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Its applications for [[.love]] and [[.jewelry]] are in direct contention with other applications, though [[.love]] was subsequently withdrawn.<ref>[http://domainincite.com/12831-love-dies-as-applicants-pull-five-more-new-gtld-bids Love Dies as Applicants Pull Five More New gTLD Bids, DomainIncite.com] Published 1 May 13; Retrieved 5 June 13</ref>
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They have contracted [[Neustar]] to be their backend [[registry]] provider.<ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1253-11362_JEWELRY.html Jewelry, News.Dot-Nxt.com]</ref>
 
===TLDs Applied For===
 
===TLDs Applied For===
 
# [[.cartier]]
 
# [[.cartier]]
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# [[.jewelry]]
 
# [[.jewelry]]
 
# [[.jlc]]
 
# [[.jlc]]
# [[.love]]
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# [[.love]] - '''withdrawn'''
 
# [[.montblanc]]
 
# [[.montblanc]]
 
# [[.mrporter]]
 
# [[.mrporter]]

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