|Translates to:||website/net address|
28 -Hu Yi Global
.网址 is an IDN gTLD proposed in ICANN's New gTLD Program. The Hu Yi Global application succeeded and was delegated to the Root Zone on 02 April 2014.
The string originally had 2 applicants though Hu Yi Global won the rights to the TLD over Top Level Domain Holdings in a private auction held by Innovative Auctions in August 2013. The total value was not disclosed, though the 8 auctions held at that time were cumulatively worth $9.65 million.
Hu Yi Global
Excerpted from Applicant Response to Question # 18 in TLD Application:
"The mission of the .网址 (“网址” in simplified Chinese is the equivalent to the English term “web address”) gTLD Registry is to provide leading gTLD registry services to Chinese speaking Internet users worldwide through a Chinese IDN TLD that represents the most widely recognized term used to refer to web addresses in Chinese, therefore providing users the most convenient way to remember and navigate to websites in their native Chinese language.
There are over 500 million Chinese speaking Internet users worldwide. Among these Chinese speaking users and the general population, the term “网址” (“web address” in English) is the most recognized term referring to web addresses. For the majority of novice or new Chinese speaking Internet users, other web address terms such as “IP address,” “domain name,” or other terms are not known, but the term “网址” (“web address” in English) is commonly used when searching for web pages. Since many Chinese speaking Internet users have trouble remembering and spelling English and⁄or ASCII character domains such as “google.com,” they currently have no better choice than to rely on what are popularly referred to as “web address directories” or search engines to help them navigate to the web page(s) they want to visit. According to a comprehensive study on Chinese Internet user’s habits conducted by the China Internet Network Information Center (CNNIC), it was found that 94.45% of Chinese Internet users surveyed expressed a strong willingness to use native Chinese language IDNs to navigate to web pages. We hope that by introducing the “.网址” (“web address” in English) gTLD, we can enable Chinese speaking Internet users to conveniently use their native language to utilize the Internet.
Hu Yi Global, founded in 2001, has over 100,000 customers and is one of Hong Kong’s largest Internet Addressing and Intellectual Property Protection service providers.
Hu Yi Global provides Internet Addressing and Intellectual Property Protection services to businesses worldwide and aims to develop the best, most innovative, high productivity and convenient platform over a highly efficiency network together with an intellectual property rights protection automation system.
Hu Yi Global’s sister company, Guangdong Hu Yi Science Co. Ltd.(Guangdong Hu Yi) located in Guangzhou, China, also founded and majority owned by Mr. Xiongwei Huang, is a provider of Internet Addressing and Intellectual Property Protection services. Guangdong Hu Yi currently has over 30 subsidiaries around mainland China and over 2,000 employees including 1,800 sales persons. It is one of China’s largest Internet Addressing and Intellectual Property Protection services providers with close to 500,000 customers. Guangdong Hu Yi is CNNIC accredited for .CN domain registrations, and Chinese Domain Names. It is also accredited by KNET for Internet Keywords and Wireless Keywords. It’s primary service and product offerings include: Internet addressing resources such as domain names, Internet Keywords, Wireless Keywords, Intellectual Property Protection services such as trademark and copyright registration, and patent registration and protection. Guangdong Bangxin International Intellectual Property Co. Ltd., another subsidiary of Guangdong Hu Yi, is a specialized Intellectual Property Rights related service platform and is a member of the China Chapter of The International Association for the Protection of Intellectual Property (AIPPI), the International Trademark Association (INTA), the China Trademark Association and other industry organizations."
On 16 January 2014 Hu Yi Global received a Registry Agreement signed by ICANN for .网址 after passing all the required processes needed to become a Registry Operator for the string.
Delegation and Availability
.网址 was delegated to the Root Zone of the DNS on 10 April, 2014, completing the successful application for the string.
- ↑ 1.0 1.1 Delegated Strings, ICANN.org Retrieved 15 April 2014
- ↑ Second Applicant Auction Concluded Successfully, ApplicantAuction.com Published Aug 15th 2013
- ↑ Registry Agreements, ICANN.org Retrieved 22 Jan 2014