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Status: Delegated
Language: Chinese (Hani)
Translates to: website
Type: IDN gTLD
Category: Technology
Priority #: 99 - Zodiac
106 - Global Website TLD Asia Limited

More information: NTLDStatsLogo.png

.网站 is an IDN gTLD delegated to the Root Zone in ICANN's New gTLD Program on 17 April 2016.[1]

.网站 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。

Current Applicant

  1. Global Website TLD Asia Limited

Previous Applicant



  1. 国际网站顶级域名亚洲有限公司
  2. 黄道公司

Application Details


Excerpted from TLD application response to question #18:

"Zodiac Holdings Limited (“Zodiac”) was founded and incorporated in Cayman Islands by James Seng in 2008 in anticipation of the launch of the ICANN new gTLD program. Currently, it is headquartered in Hong Kong and has an operation center in Beijing, China. The team consists of experienced veterans in the global and China domain name industry like James Seng and former China Network Information Center (CNNIC) employees such as Eugene Li.

James Seng is one of the Internet pioneers in Singapore and is widely recognized as an international expert in numerous Internet areas. He is well known as the inventor of IDN and has co-chaired the IDN Working Group in IETF from 1999 to 2004, leading to the standardization of IDN.

Eugene Li, is the former Vice President of China Network Information Center (CNNIC). During his 7 years tenure at CNNIC, Eugene has launched initiatives that doubled domain name registrations and helped CNNIC become the no. 1 ccTLD and no. 2 TLD by volume. At the time when Eugene left to join Zodiac, CNNIC has over 13 million domain name registrations.

Under the vision and leadership of James Seng, with the support of angels, venture capital firm and family offices of approximately USD 20 million in place for the application and operation of the new gTLDs, Zodiac is seeking to become the first and largest privately held ICANN-approved TLD registry operator in Asia. It intends to operate TLDs that are centric to the Chinese culture.


The Applicant expects “.STRING” to initially reach about 104,098 in the 1st year, and grow to 148,712 and 208,196 by the 2nd and 3rd year respectively.


The pricing for “.STRING” is intentionally set at similar price point to other gTLDs as the Applicant envisions “.STRING” to be widely adopted as the gTLD of choice for the Chinese Internet community."[3]

Global Website TLD Asia Limited

Excerpted response from question #18 in TLD application:

"The vision of the .网站 TLD is that through the development of an open generic namespace supporting full Chinese IDNs, it could become a nucleus for Internet activities from and for the Chinese community, and become a driver of economic and social value for Chinese users around the world.

The mission and purposes of the .网站 TLD are:

1. To develop a namespace that is meaningful to the Chinese language community and is globally recognized as a prime Chinese IDN gTLD;

2. To operate a secure, stable and trusted Chinese IDN gTLD with a reputation as a reliable online destination on the Internet;

3. To foster the sense of connection and ownership from the Chinese language community to the Internet, especially to engage participation in global Internet governance;

4. To promote the accessibility of the Internet to the majority of Chinese users whose primary spoken and written language is Chinese; and,

5. To serve the global Chinese language community with an open generic namespace supporting a full Chinese IDN experience.

Based on the broad generic nature of the .网站 TLD, Global Website TLD Asia Limited (the ‘Registry’) aspires to become the domain of choice for individuals and companies developing websites serving the Chinese language community.


Upon Go-Live of the registry, the TLD will be an open registry accepting registrations from individuals and businesses around the world. To uphold its reputation as a socially responsible TLD, beyond the basic ICANN requirements, the Registry is committed to put in place a comprehensive Sunrise and Startup process (Question 29) as well as effective Abuse Prevention (Question 28) and Rights Protection Mechanisms (Question 29) to strengthen the orderly and stable introduction of the TLD.

As a Chinese IDN TLD, the Registry will also put in place best practices for the handling of IDN Variants and other IDN related policies to support our goals to become a reputable domain of choice for Chinese websites."[4]



黄道公司于2008年由James Seng在开曼群岛创立并参与到当时刚由ICANN发起的新通用顶级域名计划中。如今,该公司总部设在香港并在中国北京设有操作中心。这个公司由全球及中国范围内在域名行业内有非常经验的从业人员构成,其中包括James Seng 自己及前中国网络信息中心雇员Eugune Li.

James Seng 是新加坡的“网络先锋”之一并在国际上被广泛认可为互联网领域的专家。他擅长国际域名(IDN)开发并在1999至2004年期间担任国际域名工作组 (IDN Working Group)的联合主席。在他任职期间,国际域名注册标准得以完善。Eugene Li 是中国网络信息中心(CNNIC)的前副主席。在他7年任职期间,Eugene 启动了一些列项目并使域名注册量翻倍。在他的努力下,中国网络信息中心成为拥有最多国家代码顶级域名(ccTLD)及第二多顶级域名注册量的机构。当他加 盟黄道公司时,中国网络信息中心已拥有了超过1300万个域名注册。

在James Seng的理念及管理引导,天使投资人的支持,以及风险投资公司的共同作用下,黄道已为以其名义申请的新通用顶级域名筹集了将近2000万美金,包括前期申请及后期管理。黄道公司正力争成为亚洲第一个也是最大一个私人控股,并得到ICANN许可的顶级域名注册商。公司旨在经营那些对中国文化来说有很大涵义的顶级域名。

申请人预计该域名在投入运行的第一年获得大约104098个域名申请,并在第二第三年达到148712 及 208196 个。



【.网站】这一顶级域名希望通过对开放式通用命名空间的发展, 对中文国际化域名进行支持。该域名可能成为中文社区中各种网络活动的巨大助推力,以及在世界中文社区中推动经济及社会价值的推进器。