From ICANNWiki
Jump to navigation Jump to search
Status: Delegated
country: International
Registry: Donuts
Registry Backend: Donuts
Type: Niche TLD
Category: Real Estate
Community: real estate industry
Priority #: 415 - dotimmobilie GmbH
787 - Donuts (Auburn Bloom, LLC)
960 - Top Level Domain Holdings
1190 - Starting Dot
Registrations: 18,690
Parked Domains: 8,214
Parked Domain %: 43.95 %
Important Dates
Delegation: 27 August 2014
General Availability: 10 December 2014

More Information: 1}}

.immo is a GTLD that was submitted to ICANN's new gTLD expansion program. The term "immo" is an abbreviation for the word "immobilier" which means real estate and it popularly used in France, Germany and Italy. Donuts became the only applicant for the string after a Private auction in June 2014. The application was successful, and .immo was delegated to the Root Zone of the DNS on the 27th August, 2014.[1]

Successful Applicant

  1. Donuts (Auburn Bloom, LLC), the company has applied for 307 TLDs. This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants

  1. STARTING DOT, Community Application, a start-up domain registry company based in France is applying for the domain name string. Starting Dot plans to utilize the .immo TLD to provide an online space for the real estate industry including agents, property managers, home builders, professional real estate website publishers, professional insurance and financial services providers. [2]
  2. Top Level Domain Holdings (TLDH), the parent company of Minds + Machines is also applying for the string. This applicant submitted a Public Interest Commitment, which can be downloaded [1].
  3. dotimmobilie GmbH

Private Auction

The contention set was resolved in June 2014 in a private auction, in which Donuts won the rights to the string against the other 3 applicants.[3]


STARTING DOT applied as a community priority applicant, which requires that the application must demonstrate that it has the majority support of a cohesive community. It received the official endorsements of the main real estate professional associations in the countries related to .immo (Germany, France, Belgium, Italy, Switzerland, Austria, Luxembourg) and is the official application of the real-estate community in Continental Europe. The associations and real estate portals endorsing .immo by STARTING DOT represent over 100,000 real estate businesses.[4][5]

CPE Result

In March 2014 a Community Priority Evaluation (CPE) panel decided that the applicant would not prevail as a community applicant, giving them a 4 out of 16 possible points (14 are needed to pass). Thus the applicant will now have to resolve the contention set through other means such as a Private or ICANN auction.[6]


On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.[7]

Contract Signed

On 10th July 2014, Donuts received a Registry Agreement signed by ICANN for .immo after passing the Initial Evaluation.[8]

Delegation and Availability

.immo was delegated to the Root Zone of the DNS on the 27th August, 2014, completing the successful application for the string.[9]


The Registry announced that the Sunrise Period for the string would begin on the 30th September 2014, and end on the 29th November.[10]


  1. ICANN delegated strings Retrieved 5th December 2014.
  2. Our Top Level Domains-.immo
  3. Donuts Wins .immo gTLD (16 June 2014) Kevin Murphy, DomainIncite; Retrieved 16 June 2014
  4. Community, IMMO.com
  5. Hello World, IMMO.com
  6. CPE Status ICANN.org; Retrieved 13 June 2014
  7. TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com Published and Retrieved 26 Feb 2013
  8. Registry Agreements, ICANN.org Retrieved 05 December 2014
  9. ICANN delegated strings Retrieved 5th December 2014.
  10. TLD Startup Information, ICANN.org Retrieved 5th December 2014