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Status: Active
country: International
Type: Generic
Category: Professional
Priority #: 793 - Tucows
797 - Donuts (Fern Pass, LLC)
826 - Uniregistry, Corp.

More information: NTLDStatsLogo.png

.marketing is an active gTLD that was proposed in ICANN's New gTLD Program. Donuts is the Registry and manager for the TLD. Their proposed application succeeded and was delegated to the Root Zone on 14 January, 2014.[1]


  1. Donuts (Fern Pass, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants

  1. Uniregistry, Corp.[2] - Uniregistry withdrew its application for .marketing right before the release of its Initial Evaluation results, thereby qualifying for a much larger reimbursement of its original application fee.[3]
  2. Tucows - WITHDRAWN in July 2013.[4] It withdrew its applications weeks after Uniregistry, due to a buy-out by Donuts. Apparently, Tucows had cut its own deal to remove Uniregistry from the contention set; Uniregistry CEO, Frank Schilling, remarked that he would never have struck the deal with Tucows had he known that it would in turn cut its own deal with Donuts.[5]

Deal between Tucows and Donuts

The Donuts buy-out of .marketing and .media from Tucows was the subject of a comedic video posted to OpenSRS's YouTube channel, featuring both Elliot Noss and Jonathon Nevett:

Contract Signed

On 07 November 2013, Donuts received a Registry Agreement signed by ICANN for .marketing after passing all the required processes needed to become a Registry Operator for the string.[6]

Delegation and Availability

.marketing was delegated to the Root Zone of the DNS on January 14, 2014, completing the successful application for the string.[1]