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Status: Active
Manager: Rightside
Registry Provider: Demand Media
Type: Generic
Category: Technology
PIC Submitted: Download Here
Priority #: 856 - Demand Media
(United TLD Holdco Ltd.)

More information: NTLDStatsLogo.png

.ninja is an active gTLD that was proposed in ICANN's New gTLD Program. The Registry and manager of the TLD is Rightside/Demand Media (United TLD Holdco Ltd.).[1] The proposed application succeeded and was delegated to the Root Zone on 29 December, 2013.[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The term “ninja” is a generic and broadly used word with a particular affinity in popular culture as a term that describes a person with special expertise or skills (e.g. HTML Ninja) or people with special interest in different forms of martial arts. Global in scope, today a passionate group of millions of consumers identify with this word. The mission and purpose of the .ninja TLD is to establish an easily recognized and accessible namespace for this large and dynamic group.

The .ninja TLD is proposed by United TLD Holdco Ltd. (“United TLD”), a well-funded company established by highly experienced domain industry executives for the express purpose of securing the rights to operate a portfolio of TLDs that increase choice, expression, affinity and relevance for millions of consumers, businesses and other organizations on the web. ..

The .ninja TLD seeks to establish a widely recognized and desirable address. Creating a distinct sense of identity, interest and belonging not achievable with existing TLDs, .ninja will provide a well-regarded address for the sharing of information, ideas, experiences, entertainment and the sale of relevant goods and services.

The desired reputation of .ninja is that of an open namespace where everyone is welcomed as engaged participants. As such, we expect that participants will create innovative and specialized products and services that connect with their audience. For example, suppliers of martial arts equipment and services may promote their offerings to interested consumers. A self-proclaimed expert in homebrew techniques may share information about making beer at home.

As the registry of an open namespace like .ninja, United TLD believes that the role of the registry is to educate the marketplace about the benefits of the namespace, facilitate the broadest levels of participation, expeditiously operate within the ICANN framework for managing all manners of dispute and provide the highest levels of responsiveness to registrants and registrars. When the registry does these things well, the namespace thrives and consumers benefit from the innovation and trust that follows."[3]

Contract Signed

On 07 November 2013, Demand Media received a Registry Agreement signed by ICANN for .ninja after passing all the required processes needed to become a Registry Operator for the string.[4]

Delegation and Availability

.ninja was delegated to the Root Zone of the DNS on December 29, 2013, completing the successful application for the string.[2]