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Status: Active
Manager: Afilias
Registry Provider: Afilias
Type: Generic
Category: Lifestyle
Priority #: 520 - Afilias

More information: NTLDStatsLogo.png

.pink is an active gTLD that was proposed in ICANN's New gTLD Program. The Registry and manager of the TLD is Afilias.[1] The proposed application succeeded and was delegated to the Root Zone on 18 January 2014.[2]

Application Details

The following is excerpted from Afilias' response to question #18:

"The new gTLD assignment process allows for unique branding and Internet identity creation possibilities. Afilias anticipates businesses and individuals will have an interest in developing domains associated with the color pink, for branding and identification purposes.

.PINK proposes to create an Internet space in which businesses, organizations and individuals can create an Internet identity tied to the color and the concept of pink. This will allow for an explosion of creativity and Internet offerings around this concept.

Businesses and organizations may want to create a professional web presence related to the color pink, including online stores or shopping experiences, to support social causes and activities, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.

Individuals may use .PINK domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their interest or support causes that have an association with the color pink.

Associating directly with the color pink in a TLD will be strongly compelling for some businesses and individuals, but may take some time in catching on in popularity with the general public. As a result of this confluence of interest, we anticipate that we will have 14,000 domains under management (DUMs) after three years.


.PINK will be an open TLD, generally available to all registrants (except in the Sunrise period).

In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least five years."[3]

Contract Signed

In October 2013, Afilias received a Registry Agreement signed by ICANN for .pink after passing the Initial Evaluation.[4]

Delegation and Availability

.pink was delegated to the Root Zone of the DNS on January 18, 2014, completing the successful application for the string.[2]