DotBrand Solutions

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Dotbrand solutions.JPG
Type: Privately held
Industry: Internet
Ownership: CentralNic
Headquarters: London
Country: UK
Facebook: DotBrand Solutions
LinkedIn: DotBrand Solutions
Twitter: TwitterIcon.png@dotbrandTLD
Key People
Ben Crawford, CEO

DotBrand Solutions is the world's pioneering service tailored to entities interested in applying for Brand gTLDs. The firm was created by CentralNIC, an independent domain name registry provider established in 1995, and it is based in London. Ben Crawford, serves as the company's Chief Executive Officer. Dot Brand Solutions is a member of the International Trademark Association (INTA) and it implements its' own World Intellectual Property Organisation (WIPO) dispute resolution policy. The firm maintains offices in London, Los Angeles, New York and Dubai.[1]


The company provides free consultation to entities that are interested in applying for .brand, .generic or Internationalized Domain Names (IDNs), and their contracted services include management of the application process, preparation of requirements, technical solutions, financial, operational and on-going management of the .brand domain name space.[2]

DotBrand Solutions Mena

DotBrand Solutions partnered with UAE-based businessmen, including Nabil Alyousuf, chairman of Aljal Capital, in launching DotBrand Solutions Mena. The company is targeting Doha to become the top level domain name hub in the Middle Aast.[3] [4]

ICANN Involvement

Ben Crawford and other CentralNic employees represent the company at ICANN's various conferences and activites. He was one of the experts who participated in ICANN's Ask the Experts Campaign, where he talked about marketing and the product of new gTLDs. According to him, competition within the domain name industry is strong and TLD applicants need to have purchasing ability to be able to find the right service providers and negotiate the right contract. Entities who plans to sell domains need multi-channel sales and marketing skills.[5]