|Email:||giulia.scarpellini [at] dada.eu|
Giulia Scarpellini has worked at Dada Group, one of the largest European registrars, since April 2012. She is a Customer Acquisition and Online Marketing Specialist for the Italian, Spanish and French DADA’s retails brands: she manages analyses and activities to acquire new customers, launch new products and increase customers value, by day to day monitoring performance improvmenets, to ensure that all marketing campaigns deliver a positive ROI in line with company's revenue and market share targets. She also leads cross functional activities aimed to develop new marketing initiatives, such as co-marketing and co-branding, building and managing partnerships with registry authorities or suppliers.
Her experience is primarily in Communications, with special interests in New Media, Online Marketing and Advertising.
She has been working for Google as a Digital Content Specialist and as a POC for Italy, within the Google Shopping Team, and for La Perla S.r.l, within the Communication, PR & Events Dept.
- ICANNWiki Interview, ICANN50, July 2014.