Changes

'''Alexa Raad''' is the CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.  Architelos is a team of industry executives and leaders with a long history of turning change into innovation and success.  Alexa has the unique distinction of having launched a new [[gTLD]] (.mobi) successfully, as well as having guided an incumbent gTLD (.ORG) to beating the market growth rates.

'''Alexa Raad''' is the CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.  Architelos is a team of industry executives and leaders with a long history of turning change into innovation and success.  Alexa has the unique distinction of having launched a new [[gTLD]] (.mobi) successfully, as well as having guided an incumbent gTLD (.ORG) to beating the market growth rates.

==Past Experience==

==Past Experience==

She served as the CEO of .ORG the [http://www.pir.org Public Interest Registry] ([[PIR]]) from July 2007 to September 24th 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered .ORG's brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.

She served as the CEO of .ORG the [http://www.pir.org Public Interest Registry] ([[PIR]]) from July 2007 to September 24th 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered .ORG's brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>

Prior to PIR, Alexa co-founded [http://www.mtld.mobi dotmobi], a top-level domain for the mobile market. She also founded the [http://dnsseccoalition.org/website/ DNSSEC Industry Coalition] and the [http://www.risggroup.org Registration Infrastructure Security Group] (RISG), both international industry groups focused on innovative approaches to resolving security issues on the Internet.

Prior to PIR, Alexa co-founded [http://www.mtld.mobi dotmobi], a top-level domain for the mobile market. She also founded the [http://dnsseccoalition.org/website/ DNSSEC Industry Coalition] and the [http://www.risggroup.org Registration Infrastructure Security Group] (RISG), both international industry groups focused on innovative approaches to resolving security issues on the Internet.