Changes

According to Tim Schumacher CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by Tim Schumacher, Ulrich Priesner, and Marius Würzner. They  had a website offensiv.de to distributed computer games and when the business was phased out, they had the idea to sell the domain. Thus the foundation of SEDO was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref>. Tim Schumacher also mentioned that SEDO started out with 5 employees working in a small office in downtown Cologne, Germany.  

According to Tim Schumacher CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by Tim Schumacher, Ulrich Priesner, and Marius Würzner. They  had a website offensiv.de to distributed computer games and when the business was phased out, they had the idea to sell the domain. Thus the foundation of SEDO was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref>. Tim Schumacher also mentioned that SEDO started out with 5 employees working in a small office in downtown Cologne, Germany.  

In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich mentioned that at the beginning of 2000, the founders bagan to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a mediacal student working on a similar project like SEDO joined the team and his project added a significant contribution to SEDO. Finally the founders began negotiating with potential investors.In 2001, they found a major investor, United AG who at that time was Germany's largest register for domain names. United AG intially purchased a minor stake in newly founded SEDO but later bough about 41% for about 400,000  EUR. The rest of the shares were held by the four owners. In 2004 United bouugh additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business.  

In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich mentioned that at the beginning of 2000, the founders bagan to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a mediacal student working on a similar project like SEDO joined the team and his project added a significant contribution to SEDO. Finally the founders began negotiating with potential investors.In 2001, they found a major investor, United AG who at that time was Germany's largest register for domain names. United AG intially purchased a minor stake in newly founded SEDO but later bough about 41% for about 400,000  EUR. The rest of the shares were held by the four owners. In 2004 United bouugh additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.