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In May 21, 2010. AdLINK Internet Media AG, was renamed as Sedo Holding AG and the company SEDO became a subsidary of it. <ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
In May 21, 2010. AdLINK Internet Media AG, was renamed as Sedo Holding AG and the company SEDO became a subsidary of it. <ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
In June 2007, SEDO bought [[GreatDomains]], its former competitor, from [[VeriSign]] for about $2 Million. <ref>[http://blog.domaintools.com/2007/06/sedo-buys-greatdomains/ Domain Tools Blog.com ]</ref>
In February 2009, SEDO acquired RevenueDirect, a domain name parking service by [[Dotster]]. <ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com ]</ref> SEDO also announced a strategic long-term partnership with Dotster through which the Sedo would benefit from the Dotser's inventory and registrar service, and RevenueDirect customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>