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→Business Alliances
==Business Alliances==
==Business Alliances==
# '''Toys "R" Us'''- The alliance was created in 2000 that will last for ten years.<ref>[http://news.bbc.co.uk/2/hi/business/876090.stm Amazon-Toys 'R' Us Alliance]</ref>
# '''Toys "R" Us'''- A 10 year alliance was created in 2000.<ref>[http://news.bbc.co.uk/2/hi/business/876090.stm Amazon-Toys 'R' Us Alliance]</ref>
# '''Borders Group'''- In 2001 Amazon took-over the online operations of Borders, the second largest bookseller in the US. The company CEO '''Greg Josefowicz''' believe that Amazon is better in online retail and the partnership will give better service to Borders' online customers.<ref>[http://www.independent.co.uk/news/business/news/amazon-to-take-over-borders-groups-online-bookselling-operations-753385.html Borders-Amazon Alliance]</ref>
# '''Borders Group'''- In 2001 Amazon took-over the online operations of Borders, the second largest bookseller in the US. The company CEO, [[Greg Josefowicz]] believed that Amazon is better at online retail and the partnership will give better service to Borders' online customers.<ref>[http://www.independent.co.uk/news/business/news/amazon-to-take-over-borders-groups-online-bookselling-operations-753385.html Borders-Amazon Alliance]</ref>
#'''Target'''- The company signed and e-commerce agreement in 2001<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=229577&highlight= Amazon-Target Alliance]</ref>
#'''Target'''- The company signed and e-commerce agreement in 2001<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=229577&highlight= Amazon-Target Alliance]</ref>
# '''National Basketball Association'''- The partnership was inked in 2003 wherein Amazon will serve as the e-commerce platform for both the men and women's basketball league website.<ref>[http://www.nma.co.uk/features/amazon-signs-deal-to-become-e-tail-partner-to-nbacom/7846.article NBA e-commerce Partnership]</ref>
# '''National Basketball Association'''- The partnership was inked in 2003 wherein Amazon will serve as the e-commerce platform for both the men and women's basketball league website.<ref>[http://www.nma.co.uk/features/amazon-signs-deal-to-become-e-tail-partner-to-nbacom/7846.article NBA e-commerce Partnership]</ref>
#'''The Bombay Company'''-<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporateTimeline Amazon Timeline]</ref>
#'''The Bombay Company'''<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporateTimeline Amazon Timeline]</ref>
#'''Diane Von Furstenberg Studio Alliance'''- In 2005 Amazon announced the DVF studios chose Amazon to create and maintain its websites.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=663403&highlight= Amazon-DVF Studios Alliance]</ref>
#'''Diane Von Furstenberg Studio Alliance'''- In 2005 Amazon announced the DVF studios chose Amazon to create and maintain its websites.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=663403&highlight= Amazon-DVF Studios Alliance]</ref>
# '''Sears Canada, Inc.'''- signed an e-commerce alliance with Amazon to develop its online brand and business using the tools and technology that will be provided by Amazon.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=701898&highlight= Amazon-Sears Allliance]</ref>
# '''Sears Canada, Inc.'''- signed an e-commerce alliance with Amazon to develop its online brand and business using the tools and technology provided by Amazon.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=701898&highlight= Amazon-Sears Allliance]</ref>
==Financial Performance==
==Financial Performance==