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[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in t.v. advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref>
[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in t.v. advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref>
==Launch==
Soon after its launch is was reported that about 98% of .co registrants only bought 1-2 domains; 1% bought less than 10, while another 1% registered over 11. This was encouraging to the .co team as they had strove to excite real end-users about the potential of .co rather than play into the hands of the domain speculators.<ref>[http://sullysblog.com/Lori-Anne-Wardi SullysBlog]</ref>
==Awards and Recognition==
==Awards and Recognition==
In April, 2011, it was announced that .co Internet's CEO, Juan Diego Calle, was named top technology executive of the year by the Miami Department of Commerce's "Technology Leaders of the Year Awards".<ref>[http://www.cointernet.co/blog/juan-diego-calle-named-technology-executive-year .CoInternet]</ref>
In April, 2011, it was announced that .co Internet's CEO, Juan Diego Calle, was named top technology executive of the year by the Miami Department of Commerce's "Technology Leaders of the Year Awards".<ref>[http://www.cointernet.co/blog/juan-diego-calle-named-technology-executive-year .CoInternet]</ref>