Changes

.co is expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another.

.co is expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another.

The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl"; the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref>

The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";<ref>[http://sullysblog.com/Lori-Anne-Wardi Sullysblog]</ref> the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref>

It was widely reported when a one-letter .co domain name, www.e.co, was sold for $81,000 by [[Sedo]]. The domain auction benefited charity and was won by [[Lonnie Borck]] of [[B52 Media]], and [[Uri Kerbel]] from [[Bookmarks.com]].<ref>[http://techcrunch.com/2010/06/10/b52-media-bookmarks-com-buy-single-letter-domain-e-co-for-81000/ Tech Crunch]</ref>

It was widely reported when a one-letter .co domain name, www.e.co, was sold for $81,000 by [[Sedo]]. The domain auction benefited charity and was won by [[Lonnie Borck]] of [[B52 Media]], and [[Uri Kerbel]] from [[Bookmarks.com]].<ref>[http://techcrunch.com/2010/06/10/b52-media-bookmarks-com-buy-single-letter-domain-e-co-for-81000/ Tech Crunch]</ref>

[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in t.v. advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref>

[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in t.v. advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref>

==Launch==

==Launch==

Soon after its launch is was reported that about 98% of .co registrants only bought 1-2 domains; 1% bought less than 10, while another 1% registered over 11. This was encouraging to the .co team as they had strove to excite real end-users about the potential of .co rather than play into the hands of the domain speculators.<ref>[http://sullysblog.com/Lori-Anne-Wardi SullysBlog]</ref>

Soon after its launch is was reported that about 98% of .co registrants only bought 1-2 domains; 1% bought less than 10, while another 1% registered over 11. This was encouraging to the .co team as they had strove to excite real end-users about the potential of .co rather than play into the hands of the domain speculators.<ref>[http://sullysblog.com/Lori-Anne-Wardi SullysBlog]</ref>