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'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.

'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.

==Past Experience==

==Past Experience==

She served as the CEO of .ORG the [[PIR|Public Interest Registry]] from July 2007 to September 24th 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> Ms. Raad also led important [[DNSSEC]] implementation efforts.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>

She served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>

While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Consituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>

While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Consituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>