Changes

The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s.  However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>

The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s.  However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>

===Founders Program===

===Founders Program===

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies. The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies ahead of its official launch of September, 2011.<ref>[http://www.domainpulse.com/2011/08/09/icm-registry-concludes-xxx-founders-programme-with-4m-in-sales-for-premium-names/ DomainPulse.com]</ref> The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>

The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref>

The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref>