Changes

| linkedin        =  

| linkedin        =  

| twitter        = odotco

| twitter        = odotco

| keypeople      = Dr. [[Patrick M. Byrne]], Chairman & CEO <br> [[Jonathan E. Johnson III]], President <br> [[Geoff Atkinson]], SVP, CRM & Demand Management <br> [[Steve Chesnut]], SVP Finance <br> Sam Peterson,  SVP Technology <br>

| keypeople      = Dr. Patrick M. Byrne, Chairman & CEO <br> Jonathan E. Johnson III, President

 

}}

}}

'''Overstock.com''', also known as '''O.co''', is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref> The company aims to become the leading internet-based close-out solution for brand name merchandise holders and the primary one-stop online discount shop for consumers.<ref>[http://www.wikinvest.com/stock/Overstock.com_%28OSTK%29/Filing/10-K/2009/F5423000 Overstock.com FORM 10-K/A]</ref>

'''Overstock.com''', also known as '''O.co''', is an online closeout retail store offering a variety of brand name merchandise including apparel, bed & bath, electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities are able to buy and sell products and services. Listings for cars and real estate for sale are also available on the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref> The company aims to become the leading Internet-based closeout solution for brand name merchandise holders and the primary one-stop online discount shop for consumers.<ref>[http://www.wikinvest.com/stock/Overstock.com_%28OSTK%29/Filing/10-K/2009/F5423000 Overstock.com FORM 10-K/A]</ref>

==History==

==History==

Overstock.com was originally founded by Robert Brazell as D2: Discounts Direct, a limited liability corporation in 1997. D2:Discounts Direct failed and Dr. Patrick M. Byrne acquired the company. In 1999, Byrne re-launched the company website under its new name, Overstock.com selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value,investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref> Brazell remain President and CEO of the new Overstock.com until his resignation on October of 1999. He agreed to serve the company as consultant for 18 months.<ref>[http://www.sec.gov/Archives/edgar/data/1130713/000091205702015487/a2072689zs-1a.htm Overstock.com FORM S-1 REGISTRATION STATEMENT, page 64]</ref>

Overstock.com was originally founded in 1997 by Robert Brazell as D2: Discounts Direct, a limited liability corporation. D2: Discounts Direct failed and Dr. Patrick M. Byrne acquired the company. In 1999, Byrne relaunched the company website under its new name, Overstock.com, selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value, investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref> Brazell remain President and CEO of the new Overstock.com until his resignation on October of 1999. He agreed to serve the company as consultant for 18 months.<ref>[http://www.sec.gov/Archives/edgar/data/1130713/000091205702015487/a2072689zs-1a.htm Overstock.com FORM S-1 REGISTRATION STATEMENT, page 64]</ref>

At the end of year 1999, the company recorded a total revenue of $1,089,873,000.<ref>[http://www.overstock.com/about Corporation Information Quick Statistics]</ref> In 2000, Overstock.com acquired ToyTime.com Inc.,<ref>[http://www.internetretailer.com/2001/06/29/estate-sale-today Estate Sale Today]</ref> Gear.com, a leading closeout online retailer of sporting goods, online jewelers Miadora.com, Jewelry.com.<ref>[http://www.deseretnews.com/article/787982/SL-based-Overstockcom-triples-inventory-through-acquisitions.html S.L.-based Overstock.com triples inventory through acquisitions]</ref>  

At the end of year 1999, the company recorded a total revenue of $1,089,873,000.<ref>[http://www.overstock.com/about Corporation Information Quick Statistics]</ref> In 2000, Overstock.com acquired ToyTime.com Inc.,<ref>[http://www.internetretailer.com/2001/06/29/estate-sale-today Estate Sale Today]</ref> Gear.com, a leading closeout online retailer of sporting goods, and online jewelers Miadora.com and Jewelry.com.<ref>[http://www.deseretnews.com/article/787982/SL-based-Overstockcom-triples-inventory-through-acquisitions.html S.L.-based Overstock.com triples inventory through acquisitions]</ref>  

In 2002, the company filed its Initial Public Offering (IPO) under the ticker symbol OSTK with the Security and Exchange Commission. Overstock.com offered 3 million common shares at $13 per share and it was able to raise $39 million. <ref>

In 2002, the company filed its Initial Public Offering (IPO) under the ticker symbol OSTK with the Security and Exchange Commission. Overstock.com offered 3 million common shares at $13 per share and it was able to raise $39 million.<ref>

[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>

[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>

Overstock.com acquired online travel company Ski West Inc. for $ 25 million cash in 2005.<ref>[http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=835089&highlight= Overstock.com Acquires Ski West, Inc.]</ref> The acquisition expanded the company's travel business which was introduced to in 2003. However in 2005, the company decided to sell OTravel.com, its travel services subsidiary because of its $6.9 million loss and a goodwill impairment charge of 4.5 million in 2006.<ref>[http://www.internetretailer.com/2007/03/16/overstock-com-selling-its-otravel-com-subsidiary Overstock.com selling its OTravel.com subsidiary]</ref>

Overstock.com acquired online travel company Ski West Inc. for $25 million cash in 2005.<ref>[http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=835089&highlight= Overstock.com Acquires Ski West, Inc.]</ref> The acquisition expanded the company's travel business which was introduced in 2003. In 2005, however, the company decided to sell OTravel.com, its travel services subsidiary, due to a $6.9 million loss and a goodwill impairment charge of $4.5 million in 2006.<ref>[http://www.internetretailer.com/2007/03/16/overstock-com-selling-its-otravel-com-subsidiary Overstock.com selling its OTravel.com subsidiary]</ref>

On April 2011, Overstock.com acquired the naming rights of the Oakland-Alameda County Coliseum for six years. The name of the coliseum is now Overstock.com Coliseum.<ref>[http://www.prnewswire.com/news-releases/overstockcom-acquires-naming-rights-to-oakland-alameda-county-coliseum-120786384.html Overstock.com Acquires Naming Rights to Oakland-Alameda County Coliseum]</ref>

On April 2011, Overstock.com acquired the naming rights for the Oakland-Alameda County Coliseum for six years. The name of the coliseum is now Overstock.com Coliseum.<ref>[http://www.prnewswire.com/news-releases/overstockcom-acquires-naming-rights-to-oakland-alameda-county-coliseum-120786384.html Overstock.com Acquires Naming Rights to Oakland-Alameda County Coliseum]</ref>

==Company Growth==

==Company Growth==

Since the company's re-launching 1n 1999 with only less than 100 products to sell, currently Overstock.com has more than 960,000 products for sale on its website. In 2010, it reported a total revenue of more than $1.089 billion with 1500 employees. <ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Corporate Information]</ref> Overstock.com's business operations expanded internationally. Its services is now available in 32 countries and its online retail store is now offering its products to consumers across 91 countries.<ref>[http://www.internetretailer.com/2010/01/25/overstock-com-expands-international-sales-to-32-more-countries Overstock.com expands international sales to 32 more countries]</ref>

Since the company's relaunch in 1999 with only less than 100 products to sell, Overstock.com has grown to more than 960,000 products for sale. In 2010, it reported a total revenue of more than $1.089 billion with 1500 employees.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Corporate Information]</ref> Over the years, Overstock.com's business operations have expanded internationally. Its services are now available in 32 countries and its online retail store is now offering its products to consumers across 91 countries.<ref>[http://www.internetretailer.com/2010/01/25/overstock-com-expands-international-sales-to-32-more-countries Overstock.com expands international sales to 32 more countries]</ref>

After re-branding Overstck.com to O.co in 2011, Patrick Byrne said that the company recorded an international sales of $ 6.6 million ending Sept. 30, a period of nine. The company's total revenue for the same period is $741 million up by 24%. The company was also ranked no. 27 by the Internet Retailer Top 500 Guide. Byrne also added that currently O.co is shipping to consumers located in 94 countries. <ref>[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over a Billion Dollars in Sales; Up 24% YTD]</ref>

After rebranding Overstock.com as O.co in 2011, Byrne said that the company recorded international sales of $6.6 million in the nine month period ending Sept. 30, which is up by 24%. The company was ranked no. 27 by the Internet Retailer Top 500 Guide. Byrne also added that currently O.co is shipping to consumers located in 94 countries.<ref>[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over a Billion Dollars in Sales; Up 24% YTD]</ref>

==Worldstock Fair Trade (Worldstock.com)==

==Worldstock Fair Trade (Worldstock.com)==

In an effort to provide consumers with cheaper prices, Overstock.com created a department known as the Worldstock Fair Trade (Worldstock.com) by offering products made by artisans from developing countries such as Guatemala, Kenya, Malawi, and Nepal. The company's main objective is not to make profit but to help create jobs for poor craftsmen and craftswomen in different countries around the world. As of September 2011, Worldstock Fair Trade has already created an estimated 10,000 jobs for artisans in 52 countries worldwide. As of August 2011, more than $71 million has been returned to the artisans from the sales price of products under Worldstock.com.<ref>[http://www.overstock.com/26549/static.html Worldstock Fair Trade]</ref>

In an effort to provide consumers with cheaper prices, Overstock.com created a department known as the Worldstock Fair Trade (Worldstock.com), offering products made by artisans from developing countries such as Guatemala, Kenya, Malawi, and Nepal. The company's main objective is not to make profit but to help create jobs for poor craftspeople worldwide. As of September 2011, Worldstock Fair Trade has already created an estimated 10,000 jobs for artisans in 52 countries worldwide. As of August 2011, more than $71 million has been returned to the artisans from the sales price of products under Worldstock.com.<ref>[http://www.overstock.com/26549/static.html Worldstock Fair Trade]</ref>

==O.co==

==O.co==

In 2011, Overstock.com purchased the O.co from [[.co]] [[Internet S.A.S.]] for $350,000 to launch the new brand for the company using the new domain name. <ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref> <ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives was focused on the letter O by creating Club O, a program for its loyal costumers. Furthermore, the company recently purchased the domain name O.info. Byrne said that the company plans to launch the site by March next year and it will provide consumers with product information, user manuals, buyer's guides and other related materials. <ref>

In 2011, Overstock.com purchased O.co from [[.co Internet]] S.A.S. for $350,000 in order to launch a new brand for the company using the new domain name.<ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref><ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives have since been focused on the letter O, and the company has created Club O, a program for its loyal costumers. Furthermore, the company recently purchased the domain name O.info. Byrne said that the company plans to launch the site by March next year and it will provide consumers with product information, user manuals, buyer's guides and other related materials.<ref>

[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>

[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>

==Awards==

==Awards==

Overstock.com received several accolades from organizations including:<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Awards and Recognition]</ref>

Overstock.com has received several accolades from organizations, including:

* The National Retail Federation & American Express- ranked 4th in Customer Service

* The National Retail Federation & American Express, ranked 4th in Customer Service

* Stevie Awards- Customer Service Department of the Year and Retail and Sales Department of the Year (2011)

* Stevie Awards, Customer Service Department of the Year and Retail and Sales Department of the Year (2011)

* Forbes- No. 1 in Employee Satisfaction

* Forbes, No. 1 in Employee Satisfaction

* Glassdoor- One of the Top Ten Best Places to Work in Corporate America

* Glassdoor, One of the Top Ten Best Places to Work in Corporate America<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Awards and Recognition]</ref>

==Legal Battle==

==Legal Battle==

==References==

==References==

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{{reflist}}

[[Category:Companies]]

[[Category:Companies]]