Overstock.com was originally founded in 1997 by Robert Brazell as D2: Discounts Direct, a limited liability corporation. D2: Discounts Direct failed and Dr. Patrick M. Byrne acquired the company. In 1999, Byrne relaunched the company website under its new name, Overstock.com, selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value, investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref> Brazell remain President and CEO of the new Overstock.com until his resignation on October of 1999. He agreed to serve the company as consultant for 18 months.<ref>[http://www.sec.gov/Archives/edgar/data/1130713/000091205702015487/a2072689zs-1a.htm Overstock.com FORM S-1 REGISTRATION STATEMENT, page 64]</ref> | Overstock.com was originally founded in 1997 by Robert Brazell as D2: Discounts Direct, a limited liability corporation. D2: Discounts Direct failed and Dr. Patrick M. Byrne acquired the company. In 1999, Byrne relaunched the company website under its new name, Overstock.com, selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value, investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref> Brazell remain President and CEO of the new Overstock.com until his resignation on October of 1999. He agreed to serve the company as consultant for 18 months.<ref>[http://www.sec.gov/Archives/edgar/data/1130713/000091205702015487/a2072689zs-1a.htm Overstock.com FORM S-1 REGISTRATION STATEMENT, page 64]</ref> |