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The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]</ref>
The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]</ref>
==Notable Deals==
In December, 2011, it was announced that a prominent English pornographer, Paul Raymond, was transferring much of his adult portfolio to .xxx; this involves both previous websites, and destinations related to printed materials. these sites will now include paulraymond.xxx, prpvod.xxx, razzledating.xxx, mensworlddating.xxx, menonlydating.xxx, escortdating.xxx, adultsportdating.xxx, clubdating.xxx, fantasydating.xxx, mayfairdating.xxx, and paulraymonddating.xxx. It was not announced whether or not some of his best-known titles, the magazines Mayfair and Razzle, would also be given .xxx sites. This represents the single largest portfolio migration to date for ICM. The move was expected to take effect by February, 2011.<ref>[http://domainincite.com/paul-raymond-rebrands-under-xxx/ Paul Raymond Rebrands under XXX, DomainInctie.com]</ref>
===Reserved Names===
===Reserved Names===