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Line 56: + + + − ===Reserved Names===+ − Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>+
→Notable Deals
The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]</ref>
The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]</ref>
===Reserved Names===
Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>
==Notable Deals==
==Notable Deals==
In December, 2011, it was announced that a prominent English pornographer, Paul Raymond, was transferring much of his adult portfolio to .xxx; this involves both previous websites, and destinations related to printed materials. these sites will now include paulraymond.xxx, prpvod.xxx, razzledating.xxx, mensworlddating.xxx, menonlydating.xxx, escortdating.xxx, adultsportdating.xxx, clubdating.xxx, fantasydating.xxx, mayfairdating.xxx, and paulraymonddating.xxx. It was not announced whether or not some of his best-known titles, the magazines Mayfair and Razzle, would also be given .xxx sites. This represents the single largest portfolio migration to date for ICM. The move was expected to take effect by February, 2011.<ref>[http://domainincite.com/paul-raymond-rebrands-under-xxx/ Paul Raymond Rebrands under XXX, DomainInctie.com]</ref>
In December, 2011, it was announced that a prominent English pornographer, Paul Raymond, was transferring much of his adult portfolio to .xxx; this involves both previous websites, and destinations related to printed materials. these sites will now include paulraymond.xxx, prpvod.xxx, razzledating.xxx, mensworlddating.xxx, menonlydating.xxx, escortdating.xxx, adultsportdating.xxx, clubdating.xxx, fantasydating.xxx, mayfairdating.xxx, and paulraymonddating.xxx. It was not announced whether or not some of his best-known titles, the magazines Mayfair and Razzle, would also be given .xxx sites. This represents the single largest portfolio migration to date for ICM. The move was expected to take effect by February, 2011.<ref>[http://domainincite.com/paul-raymond-rebrands-under-xxx/ Paul Raymond Rebrands under XXX, DomainInctie.com]</ref>
ICM had been sponsoring numerous Paul Raymond events.<ref>[http://www.thedomains.com/2011/12/01/the-leading-uk-adult-internet-company-rebrands-to-xxx/ The Leading UK Adult Internet Company Rebrands to XXX, TheDomains.com]</ref>
==Cyber-Squatting==
==Cyber-Squatting==
One of its moves to calm worried trademark holders is its aggressive [[cybersquatting|anti-cybersquatting]] policy. The Rapid Evaluation Service hopes to shut off any obvious, registered infringements within a period of days.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>
One of its moves to calm worried trademark holders is its aggressive [[cybersquatting|anti-cybersquatting]] policy. The Rapid Evaluation Service hopes to shut off any obvious, registered infringements within a period of days.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>