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'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref> Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.
'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref> Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.
==Past Experience==
==Past Experience==
Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>
Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>
==Industry Participation==
==Industry Participation==
Alexa has been a panelist at [[.nxt|.nxt Conferences]].<ref>[http://dot-nxt.com/agenda/wed/reality-check]</ref> She also attends [[ICANN]]'s meetings.<ref>[http://www.flickr.com/photos/orgbuzz/4093123476/ Flickr]</ref>
Alexa has been a panelist at [[.nxt|.nxt Conferences]].<ref>[http://dot-nxt.com/agenda/wed/reality-check]</ref> She also attends [[ICANN Meetings]].<ref>[http://www.flickr.com/photos/orgbuzz/4093123476/ Flickr]</ref>
In a letter dated December 8th, Raad, along with twenty-seven other domain name industry participants, wrote to Sen. Jay Rockefeller and Sen. Kay Bailey Hutchison to support [[ICANN]]'s new gTLD program, in response to the[[ICANN#New_gTLD_Senate_and_House_of_Representatives_Hearings|Senate Hearings]] taking place on the same day. They supported ICANN's argument that the program would be innovative and economically beneficial, and that the program had taken lots of people a long time to develop, hence it had not been rushed.<ref>[http://domainincite.com/new-gtld-industry-pleads-with-senators/ New gTLD industry pleads with senators]</ref> Read the letter [http://domainincite.com/docs/Senate-Letter-ICANN-Expansion-of-Top-Level-Domains-08.DEC.2011.pdf here].
==Recognition & Awards==
==Recognition & Awards==