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| {{TLD| | | {{TLD| |
| |logo = | | |logo = |
− | |status = Proposed | + | |status = Delegated |
− | |manager = | + | |manager = [[Google]] |
| |country = | | |country = |
| |language = | | |language = |
| |translation = | | |translation = |
| |stringcontention = No | | |stringcontention = No |
− | |registryprovider = | + | |registryprovider = [[Google]] |
| |registrations = | | |registrations = |
− | |date = | + | |date = 24 March 2015 |
| |type = [[gTLD|Generic]] | | |type = [[gTLD|Generic]] |
− | |category= [[:Category|Commerce New gTLDs|Commerce]] | + | |category= [[:Category:Commerce New gTLDs|Commerce]] |
| |community = | | |community = |
| + | |priority = 392 - [[Google]] ([[Charleston Road Registry Inc.]]) |
| |keypeople = | | |keypeople = |
| }} | | }} |
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− | '''.ads''' is a new top level domain name proposed to [[ICANN]]'s [[New gTLD Program]] by [[Google]] through its subsidiary company, [[Charleston Road Registry Inc.]]. | + | '''.ads''' is a delegated [[TLD]] in [[ICANN]]'s [[New gTLD Program]] by [[Google]] through its subsidiary company, [[Charleston Road Registry Inc.]]. [[Google]] ([[Charleston Road Registry Inc.]]) manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 24 March, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 24 Mar 2015</ref> |
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− | It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[DND]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref> | + | It is one of the 101 new domain name strings filed by the search engine giant to the Internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the Internet domain name system [[DNS]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref> |
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− | The main objective of the company in applying for the delegation of the .ads domain name string is to provide a dedicated domain name space for advertisers for them to be able to serve the needs of their clients. The TLD will also help Google achieve its business objectives. The back-end registry services will be provided by Google. <ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref> | + | The main objective of the company in applying for the delegation of the .ads domain name string is to provide a dedicated domain name space for advertisers. The back-end registry services will be taken care of in-house.<ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref> |
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| ==References== | | ==References== |