dragged his feet through highschool and a few months of community college before discovering his passion for sales ; as he began to truly excel in the sale sector he decided it was time to sell his own products rather than make someone else rich. He bean selling products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman , and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain names.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref>
Rick credits much of his success to the countless other individuals and corporations that failed to recognize the value of domain names and act on the early [[domaining]] rush. His initial investment consisted of $1,800 dollars, but he was soon spending $42,000 on porno.com. To drum up more resources and focus his energy, Rick Schwartz sold his sales business for 7 figures in 1998. At this time he was purchasing domains such as candy.com, and men.com; he purchased the latter for $15,000.