[[Amazon]]'s application was issued a [[GAC]] Early Warning from the representative of Australia and GAC Chair, [[Heather Dryden]]. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 25 Nov 2012</ref>
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The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Shop-AU-37897.pdf?version=1&modificationDate=1353432638000 Shop AU GACweb.ICANN.org] Retrieved 25 Nov 2012</ref>