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In an August 8th interview with Radio World, Bundy played down EBU's statement by saying that, "There is no advantage the EBU has with regards to 'nonprofit' in running a Top Level Domain. If you look at VeriSign, a publicly trade for-profit corporation, running dot-com and at PIR (Public Interest Registry), a nonprofit corporation that operates dot-org, to the end user there is very little difference... with regards to price, polices and usage."<ref name="radioworld-2">[http://www.radioworld.com/article/battle-for-dot-radio-part-ii/214838 Battle for Dot-Radio: Part II], RadioWorld.com. Published 8 August 2012. Retrieved 30 November 2012.</ref>
 
In an August 8th interview with Radio World, Bundy played down EBU's statement by saying that, "There is no advantage the EBU has with regards to 'nonprofit' in running a Top Level Domain. If you look at VeriSign, a publicly trade for-profit corporation, running dot-com and at PIR (Public Interest Registry), a nonprofit corporation that operates dot-org, to the end user there is very little difference... with regards to price, polices and usage."<ref name="radioworld-2">[http://www.radioworld.com/article/battle-for-dot-radio-part-ii/214838 Battle for Dot-Radio: Part II], RadioWorld.com. Published 8 August 2012. Retrieved 30 November 2012.</ref>
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In the same interview, Bundy listed several reasons that ICANN should pick BRS Media, including the company's notable amount of "experience dealing with industry-specific domain names" and the fact that BRS Media has only applied for one, whereas larger companies like [[Afilias]] have applied for numerous domain names and "care no more about radio than they do the color pink."<ref name="radioworld-2"></ref>
      
According to ICANN rules, applicants with a "community" designation -- those who operate its proposed new gTLD for the benefit of a 'clearly designated community' -- will automatically receive "precedence for designation". If EBU can prove to ICANN's new gTLD review panel that it represents an entire community and does not lose the "community" designation due to challenges from other parties, it will automatically be the chosen bidder for .radio. Otherwise, .radio will be rewarded to the highest bidder through an auction process.<ref name="radioworld-3">[http://www.rwonline.com/article/kleiman-us-radio-should-get-involved-in-%E2%80%98dot-radio-discussion/216383 Kleiman: U.S. Radio Should Get Involved in 'Dot-Radio' Discussion], RWOnline.com. Published 14 November 2012. Retrieved 30 November 2012.</ref>
 
According to ICANN rules, applicants with a "community" designation -- those who operate its proposed new gTLD for the benefit of a 'clearly designated community' -- will automatically receive "precedence for designation". If EBU can prove to ICANN's new gTLD review panel that it represents an entire community and does not lose the "community" designation due to challenges from other parties, it will automatically be the chosen bidder for .radio. Otherwise, .radio will be rewarded to the highest bidder through an auction process.<ref name="radioworld-3">[http://www.rwonline.com/article/kleiman-us-radio-should-get-involved-in-%E2%80%98dot-radio-discussion/216383 Kleiman: U.S. Radio Should Get Involved in 'Dot-Radio' Discussion], RWOnline.com. Published 14 November 2012. Retrieved 30 November 2012.</ref>
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