Four companies have applied for the [[new gTLD]] [[.radio]]: the [[EBU|European Broadcasting Union]], BRS Media, [[Tin Dale|Tin Dale LLC]], and [[Afilias]].
In July 2012, BRS Media chairman and CEO [[George Bundy]] sent a letter to [[Heather Dryden]], head of the [[GAC|Governmental Advisory Committee]] (GAC). He noted a conflict of interest in EBU's application for .radio, as the organization was at that time requesting to become
a member of [[GAC]], and requested that EBU withdraw its application.<ref name="radioworld-1">[http://www.radioworld.com/article/the-battle-for-dot-radio-part-i/214661 The Battle for Dot-Radio: Part I], RadioWorld.com. Published 27 July 2012. Retrieved 30 November 2012.</ref><ref>[http://domainincite.com/9732-radio-applicant-slams-gac-conflict-of-interest Radio Applicant Slams GAC Conflict of Interest], DomainIncite.com. Published 11 July 2012.</ref> The EBU went on to be accepted into the GAC,<ref>[http://radioforward.com/ebugac/ European Broadcast Union & Governmental Advisory Committee], RadioForward.com.</ref> and the acceptance notice can be seen [https://gacweb.icann.org/download/attachments/4817665/FINAL_GAC_Communique_20120628.pdf here].
EBU published a statement prior to receiving BRS Media's letter that clarified and defended their position, stating, "The EBU represents the interests of the global radio community and can be relied on to provide a secure namespace to facilitate and speed the radio industry's digital, online evolution. Our responsibility is to every member of the radio community – not only the financially able or best equipped and to provide protection against [[cybersquatting]] or competing interests, who exploit commercial opportunities... It is not in the public interest to see (dot-radio) managed as a generic TLD by a non-radio stakeholder with commercial interests."<ref name="radioworld-1"></ref>
In an August 8th interview with Radio World, Bundy played down EBU's statement by saying that, "There is no advantage the EBU has with regards to 'nonprofit' in running a Top Level Domain. If you look at
VeriSign, a publicly trade for-profit corporation, running dot-com and at PIR (Public Interest Registry), a nonprofit corporation that operates dot-org, to the end user there is very little difference... with regards to price, polices and usage."<ref name="radioworld-2">[http://www.radioworld.com/article/battle-for-dot-radio-part-ii/214838 Battle for Dot-Radio: Part II], RadioWorld.com. Published 8 August 2012. Retrieved 30 November 2012.</ref>
In the same interview, Bundy listed several reasons that ICANN should pick BRS Media, including the company's notable amount of "experience dealing with industry-specific domain names" and the fact that BRS Media has only applied for one, whereas larger companies like [[Afilias]] have applied for numerous domain names and "care no more about radio than they do the color pink."<ref name="radioworld-2"></ref>
According to ICANN rules, applicants
with a "community" designation -- those who operate its proposed new gTLD for the benefit of a 'clearly designated community' -- will automatically receive "precedence for designation". If EBU can prove to ICANN's new gTLD review panel that it represents an entire community and does not lose the "community" designation due to challenges from other parties, it will automatically be the chosen bidder for .radio. Otherwise, .radio will be rewarded to the highest bidder through an auction process.<ref name="radioworld-3">[http://www.rwonline.com/article/kleiman-us-radio-should-get-involved-in-%E2%80%98dot-radio-discussion/216383 Kleiman: U.S. Radio Should Get Involved in 'Dot-Radio' Discussion], RWOnline.com. Published 14 November 2012. Retrieved 30 November 2012.</ref>
Internet policy specialist Kathryn Kleiman believes taking into account the future of radio should be important. Her opinion is that, "BRS Media, Afilias and Tin Dale provide a more open platform for a range of new radio services that are developing now and in the future. It is a different version than the EBU application, which will allow registration of domain names to more traditional media, e.g., licensed broadcasters and licensed amateur radio clubs. An open discussion of visions of the future of radio online would be very timely right now."<ref name="radioworld-3"></ref>