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The .ninja TLD is proposed by United TLD Holdco Ltd. (“United TLD”), a well-funded company established by highly experienced domain industry executives for the express purpose of securing the rights to operate a portfolio of TLDs that increase choice, expression, affinity and relevance for millions of consumers, businesses and other organizations on the web.  
 
The .ninja TLD is proposed by United TLD Holdco Ltd. (“United TLD”), a well-funded company established by highly experienced domain industry executives for the express purpose of securing the rights to operate a portfolio of TLDs that increase choice, expression, affinity and relevance for millions of consumers, businesses and other organizations on the web.  
   
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As the registry of an open namespace like .ninja, United TLD believes that the role of the registry is to educate the marketplace about the benefits of the namespace, facilitate the broadest levels of participation, expeditiously operate within the ICANN framework for managing all manners of dispute and provide the highest levels of responsiveness to registrants and registrars. When the registry does these things well, the namespace thrives and consumers benefit from the innovation and trust that follows."<Ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1125 Application Download, gTLDresult.ICANN.org] Retrieved 20 Feb 2013</ref>
 
As the registry of an open namespace like .ninja, United TLD believes that the role of the registry is to educate the marketplace about the benefits of the namespace, facilitate the broadest levels of participation, expeditiously operate within the ICANN framework for managing all manners of dispute and provide the highest levels of responsiveness to registrants and registrars. When the registry does these things well, the namespace thrives and consumers benefit from the innovation and trust that follows."<Ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1125 Application Download, gTLDresult.ICANN.org] Retrieved 20 Feb 2013</ref>
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==Contract Signed==
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On 07 November 2013, [[Demand Media]] received a [[Registry Agreement]] signed by [[ICANN]] for .ninja after passing all the required processes needed to become a [[Registry Operator]] for the string.<ref>[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 11 Nov 2013</ref>
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==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
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[[Category:TLD]]
 
[[Category:TLD]]
 
[[Category:Technology New gTLDs|ninja]]
 
[[Category:Technology New gTLDs|ninja]]
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[[Category:TLDs with Registry Agreements|ninja]]

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