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Line 1: − + − + − − A ''"click"'' represents one's visit by following a link or advertisement, expressed as an interaction with the company's products and services. Every click expresses one's attention for that business/website based on the search criterion set by each person. Based on the keywords that the visitor is looking for one's business can seem relevant or not. +
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'''CPC''' (Cost per Click) is a model of online advertising where the advertiser only pays the host site for the total number of clicks during the ad campaign. The link may come from PPC advertisements or even organic listings from SEO.By means of CPC campaigns the advertiser will be paid based on a the number of clicks on their advertisements, which direct one visitor towards the website of the advertiser. <ref>[http://www.marketingterms.com/dictionary/cost_per_click/ Cost per Click definition]</ref>
'''CPC''' (Cost per Click) is a model of online advertising where the advertiser only pays the host site for the total number of clicks during the ad campaign. The link may come from PPC advertisements or even organic listings from SEO.<ref>[http://www.marketingterms.com/dictionary/cost_per_click/ Cost per Click definition]</ref>
==Short Overview==
==Short Overview==
In the case of banner advertisements, CPC is the reward received by the advertiser based on the visitor's clicks of the advertisements which lead to his website. These advertising programs are also referred to as PPC or paid listings. Having this in mind, the terms pay-per-click ([[PPC]]) and cost-per-click ([[CPC]]) are sometimes used interchangeably and sometimes have a different meaning. sometimes as distinct terms. The difference between these two advertisement methods is the following:PPC indicates payment based on clicks while CPC indicates the measurement of cost per click based on contracts. <ref>[http://www.marketingterms.com/dictionary/cost_per_click/ Cost Per Click]</ref>
In the case of banner advertisements, CPC is the price paid by the advertiser based on visitors' clicks of advertisements which lead to his website. The terms pay-per-click (PPC) and cost-per-click are sometimes used interchangeably, though they can have a different meaning. The difference between these two advertisement methods is that PPC indicates payment based on clicks while CPC indicates the measurement of cost per click based on contracts.<ref>[http://www.marketingterms.com/dictionary/cost_per_click/ Cost Per Click]</ref>
A ''"click"'' represents an individual visit by following a link or advertisement, expressed as an interaction with the company's products and services. Every click expresses one's attention for that business/website based on the search criterion set by each person.
==The importance of CPC==
==The importance of CPC==
Based on the results of the CPC campaign the financial outcome is being determined. The more clicks, the higher the profit. Having this in mind, when developing a CPC campaign the main objective should be profit maximization by means of maximizing the return on investment. When thinking of CPC campaigns it is important to take into account both the costs and the value associated. In order to achieve maximum profit the costs should be minimum while the value should be as large as possible.
Based on the results of the CPC campaign the financial outcome is being determined. The more clicks, the higher the profit. Having this in mind, when developing a CPC campaign the main objective should be profit maximization by means of maximizing the return on investment. When thinking of CPC campaigns it is important to take into account both the costs and the value associated. In order to achieve maximum profit the costs should be minimum while the value should be as large as possible.