Take It Down Act

Norm
Norm title	Take It Down Act
Geographic scope	National
Country	United States of America
Language	English

Take It Down Act (Public Law 119-2, enacted May 19, 2025) is a U.S. law designed to combat the spread of nonconsensual intimate images and deepfakes online, introduced on January 16, 2025 in Senate by Senator Ted Cruz. It establishes clear legal prohibitions against the intentional publication of intimate images and digitally altered depictions of identifiable individuals without their consent, particularly when these actios are intended to cause harm or actually result in psychological, financial, or reputational harm. The law applies stricter penalties when minors are involved.

President Donald J. Trump formally signed the Act ― officially titled the Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Webstes and Networks Act (S. 146) The Act requires covered online platforms ― such as websites and apps that host user/generated content ― to create ― a notice and takedown process that allows individuals, or authorized representatives, to report nonconsensual intimate images. Once a valid request is submitted, platforms are obligated to remove the content within 48 hours and to make reasonable efforts to remove identical copies.

To ensure compliance, the Act authorizes the Federal Trade Commission to enforce these obligations, treating failures as unfair pr deceptive practices under consumer protection law. The law also clarifies that the removal of content in good faith by platforms will not result in liability, encouraging prompt action while safeguarding due process.

Thrugh these measures, the Act aims to provide individuals means to protect their privacy and image integrity in the digital environment while addressing the growing challenges psoed by nonconsensual intimate imagery and deepfake technologies.