|Translates to:||Cyrillic for .bg|
.бг is the Cyrillic translation for the Register.BG#.bg country code top level domain name ccTLD and it is proposed as the Internationalized Domain Name (IDN) for Bulgaria. Its registry provider is Register.BG, which is also responsible for .bg.
The application was submitted to ICANN by the Bulgaria's Ministry of Transport Information Technology (MTIT) on February 19, 2010. The string was rejected by ICANN in May ,2010, due to its close similarity to .br, the Brazilian ccTLD. On December, 2010, MTIT encouraged Cyrillic experts and its citizens to support its IDN application and encourage ICANN to re-evaluate its decision by sending letters to the Internet governing body. In addition, Uninet, Bulgaria's domain name registrar association filed a Documentary Information Disclosure Policy request to ICANN in order to prepare its appeal. Uninet asked ICANN to publish the reasons and the criteria used by the DNS Stability Panel in its decision to reject .бг. According to Uninet, the Bulgarian government is ready to challenge ICANN's decision once the internet governing body moves to change the existing IDN ccTLD Fast Track program to create an appeals process. In January, 2011, ICANN rejected Uninet's information disclosure request. ICANN explained that the request "falls under the multiple defined conditions of non-disclosure set forth in the the DIDP," which covers internal communications and trade secrets. The Internet governing body advised Uninet to get the information from the Bulgarian government. According to the Bulgarian government Technology Minister Alexander Tsvetkov, they will file a reconsideration request with ICANN.
Reaction from Brazil
During a meeting between the ICANN Board and the Governmental Advisory Committee (GAC), the representative of the Brazilian government commended ICANN's decision to reject .бг, and stated that avoiding graphic similarities between new IDN country codes and current country codes in Latin is important because confusion might facilitate phishing practices and other related problems.
In July, 2010, the Bulgarian government conducted a public survey asking its citizens to choose and share their opinions on the four possible IDN ccTLD alternatives if ICANN will not change its decision. The four options include:
Advice from ICANN CEO
ICANN CEO Rod Beckstrom advised the Bulgarian government to apply for a different IDN string. According to him, " the initial application for .бг was unsuccessful. The job of ICANN, the organization, is to implement the policies that are developed by the global communities. Those communities did not allow the initial application to go through because of potential visual confusion."
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