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{{TLD|
#REDIRECT [[.security]]
|logo  =
'''.Security''' and '''.Protection''' are two active generic top level domains (gTLDs) for the security industry. .Security and .Protection were delegated to the root zone in Q3, 2015. The TLDs are managed by XYZ.COM LLC, with back-end services provided by CentralNic. The TLDs were originally owned by the Symantec Corporation, who sold it to XYZ.COM LLC in June 2015.
|status = Proposed
===Uses and Goals===
|manager  =
.Security and .Protection are two highly targeted TLDs for the security industry. They appeal to cyber security firms, home- and private security businesses. With their strong vertical industry focus, companies operating in this space can find short, relevant, and memorable domains pertaining to their area of expertise. The name spaces do not have any reserved or premium domains. All names are available for registration without restriction.
|country  =
|language =
|translation =
|registryprovider  =[[Verisign]]
|registrations  =
|date  =
|type  = [[gTLD|Generic]]
|category = [[:Category:Technology New gTLDs|Technology]]
|community  =
|priority = 590 - [[Symantec Corporation]]
|keypeople  =
}}


'''.protection''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Symantec Corporation]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
.Security and .Protection are ideal domain extensions for startups and established businesses alike. Startups may find a great keyword pertaining to their business on .Security or .Protection. Established businesses are using .Security and .Protection domains to launch new initiatives, expand their online marketing, and secure region specific URLs. Several of businesses have also chosen to rebrand to a .Security or .Protection domain.
==Application Details==
The following is excerpted from the applicant's response to question #18:


"18.1 Mission and Purpose of .PROTECTION
Large enterprises, including Amazon, Ebay, Hewlett Packard, and Symantec are using .Security and .Protection domains to point directly to their security and privacy protection pages, providing an easy place for customers to view this information.
===Marketing===
.Security and .Protection are being marketed to a professional audience. Both name spaces are considered premium name spaces, since all keywords are available without any registry reserve. The price point of .Security and .Protection domains encourages legitimate businesses to register domains, helping prevent against cyber-squatting and phishing concerns. At the same time it gives consumer-trust to website visitors.


Symantec Corporation (“Symantec”) is a leading global provider of information security and protection, serving the needs of consumers around the world, with more than 18,500 employees and operations in numerous countries. Symantec’s products are available for purchase online to consumers and Symantec’s online content is accessible in the .COM gTLD and in multiple ccTLDs, including .CA, .DE, .EU, and .RU. Symantec is applying for four generic-term gTLDs: .PROTECTION and .SECURITY, which correspond with Symantec’s core competencies, and .CLOUD and .ANTIVIRUS, which correspond to Symantec’s products.
The .Security and .Protection team frequently attend security conferences such as RSA and BlackHat to spread awareness for the extensions and to help registrars in being successful. Representatives from the registry operator meet with industry leaders, insiders, and attendees to educate them about the benefits of .Security and .Protection domains and to help potential customers find them at their registrar of choice.


The intended future mission and purpose of the .PROTECTION gTLD is to serve as a trusted, hierarchical, secure, and intuitive namespace provided by Symantec for its consumers. Symantec is committed to moving forward with a .PROTECTION gTLD application; however at the time of filing this application, there has not been enough time, and currently there is not enough market information available, to fully analyze and evaluate all potential use case options.
.Security and .Protection’s social media channels are very active and regularly post the latest news on cyber-security and other security-related topics.
===Adoption===
====End Users====
.Security and .Protection domains are already seeing utilization from a wide variety of businesses within the security space.


Symantec will be analyzing and evaluating other gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance Symantec’s online strategy as a leading provider of information security and protection. As a company, Symantec’s unique focus is to eliminate risks to information, technology, and processes independent of the device, platform, interaction, or location. Symantec helps individuals, small and medium-sized businesses, and global organizations ensure that their information, technology infrastructures, and related processes are protected and easily managed. Symantec delivers solutions that allow customers to access information when they need it and make it available to all of those who should have access to it. The .PROTECTION gTLD will be in line with the company’s current focus by providing a trusted, hierarchical, secure, and intuitive namespace.
All Blue Solutions Inc., a top IBM managed security provider, launched their new initiative on the URL Blue.Security.  Arrow Security, a private security company based in Florida, rebranded to Arrow.Security as their main online platform. Pretty Easy Privacy, a email encryption service, has upgraded to the domain PEP.Security.
 
Protection and security are at the core of Symantec’s offerings, and will continue to remain at that core into the future. Symantec will always be in the business of providing protection and security to its consumers. Symantec aims to protect completely; with Symantec, customers can protect more of their information and technology infrastructure, in greater depth, wherever that information is stored or used. Therefore, the .PROTECTION gTLD will become one of Symantec’s core assets. The .PROTECTION gTLD is intended to enhance Symantec’s online presence and identity; expand its marketing and promotion efforts; provide a secure channel for online products and services; and offer a platform through which to consolidate many of the intellectual property activities of Symantec.
 
Symantec intends to initially limit registration and use of domain names within the .PROTECTION gTLD to Symantec and its qualified subsidiaries and affiliates. This initial limited use will allow Symantec to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Symantec from its annual Code of Conduct Compliance requirements."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1573 gTLDresult.ICANN.org] Retrieved 18 Feb 2013</ref>
==References==
{{reflist}}


Security-industry leaders - such as MasterLock, G4S, CarbonBlack, Rackspace, FireEye, and others have also registered .Security and .Protection domains for their brands and services..
===Delegation and Availability===
.Security was delegated to the Root Zone of the DNS on September 15, 2015. .Protection was delegated to the root zone on August 26, 2015. Both domains entered general availability on January 27, 2016.
[[Category:TLD]]
[[Category:TLD]]
[[Category:Technology New gTLDs|protection]]
[[Category:Technology New gTLDs|protection]]
__FORCETOC__

Latest revision as of 19:01, 18 April 2017

Redirect to:

.Security and .Protection are two active generic top level domains (gTLDs) for the security industry. .Security and .Protection were delegated to the root zone in Q3, 2015. The TLDs are managed by XYZ.COM LLC, with back-end services provided by CentralNic. The TLDs were originally owned by the Symantec Corporation, who sold it to XYZ.COM LLC in June 2015.

Uses and Goals

.Security and .Protection are two highly targeted TLDs for the security industry. They appeal to cyber security firms, home- and private security businesses. With their strong vertical industry focus, companies operating in this space can find short, relevant, and memorable domains pertaining to their area of expertise. The name spaces do not have any reserved or premium domains. All names are available for registration without restriction.

.Security and .Protection are ideal domain extensions for startups and established businesses alike. Startups may find a great keyword pertaining to their business on .Security or .Protection. Established businesses are using .Security and .Protection domains to launch new initiatives, expand their online marketing, and secure region specific URLs. Several of businesses have also chosen to rebrand to a .Security or .Protection domain.

Large enterprises, including Amazon, Ebay, Hewlett Packard, and Symantec are using .Security and .Protection domains to point directly to their security and privacy protection pages, providing an easy place for customers to view this information.

Marketing

.Security and .Protection are being marketed to a professional audience. Both name spaces are considered premium name spaces, since all keywords are available without any registry reserve. The price point of .Security and .Protection domains encourages legitimate businesses to register domains, helping prevent against cyber-squatting and phishing concerns. At the same time it gives consumer-trust to website visitors.

The .Security and .Protection team frequently attend security conferences such as RSA and BlackHat to spread awareness for the extensions and to help registrars in being successful. Representatives from the registry operator meet with industry leaders, insiders, and attendees to educate them about the benefits of .Security and .Protection domains and to help potential customers find them at their registrar of choice.

.Security and .Protection’s social media channels are very active and regularly post the latest news on cyber-security and other security-related topics.

Adoption

End Users

.Security and .Protection domains are already seeing utilization from a wide variety of businesses within the security space.

All Blue Solutions Inc., a top IBM managed security provider, launched their new initiative on the URL Blue.Security.  Arrow Security, a private security company based in Florida, rebranded to Arrow.Security as their main online platform. Pretty Easy Privacy, a email encryption service, has upgraded to the domain PEP.Security.

Security-industry leaders - such as MasterLock, G4S, CarbonBlack, Rackspace, FireEye, and others have also registered .Security and .Protection domains for their brands and services..

Delegation and Availability

.Security was delegated to the Root Zone of the DNS on September 15, 2015. .Protection was delegated to the root zone on August 26, 2015. Both domains entered general availability on January 27, 2016.

Retrieved from "https://icannwiki.org/index.php?title=.protection&oldid=486523"