Changes

{{TLD|

{{TLD|

|logo  =

|logo  =

|status = Proposed

|status = Delegated

|manager  =  

|manager  = [[Google]]

|country  =  

|country  =  

|language =  

|language =  

|translation =  

|translation =  

|stringcontention = No

|stringcontention = No

|registryprovider  =  

|registryprovider  = [[Google]]

|registrations  =

|registrations  =

|date  =

|date  = 24 March 2015

|type  = [[gTLD|Generic]]

|type  = [[gTLD|Generic]]

|category= [[:Category|Commerce New gTLDs|Commerce]]

|category= [[:Category:Commerce New gTLDs|Commerce]]

|community  =  

|community  =  

|keypeople  =  

|keypeople  =  

}}

}}

'''.ads''' is a new top level domain name proposed to [[ICANN]]'s [[New gTLD Program]] by [[Google]] through its subsidiary company, [[Charleston Road Registry Inc.]].  

'''.ads''' is a delegated [[TLD]] in [[ICANN]]'s [[New gTLD Program]] by [[Google]] through its subsidiary company, [[Charleston Road Registry Inc.]]. [[Google]] ([[Charleston Road Registry Inc.]]) manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 24 March, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 24 Mar 2015</ref>

It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[DND]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

It is one of the 101 new domain name strings filed by the search engine giant to the Internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the Internet domain name system [[DNS]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

The main objective of the company in applying for the delegation of the .ads domain name string is to provide  a dedicated domain name space for advertisers for them to be able to serve the needs of their clients. The TLD will also help Google achieve its business objectives. The back-end registry services will be provided by Google. <ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref>

The main objective of the company in applying for the delegation of the .ads domain name string is to provide  a dedicated domain name space for advertisers. The back-end registry services will be taken care of in-house.<ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref>

==References==

==References==