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'''BrandShelter''' is a domain management service provider. It is a subsidiary of [[Key-Systems]] GmbH, an [[ICANN]] accredited registrar based in Germany. Established in 2009, BrandShelter specializes in providing brand protection solutions for companies and trademark owners. The company also operates in the United States, Spain and the United Kingdom.<ref>[http://brandshelter.com/en/about/ About BrandShelter]</ref>  
BrandShelter is the specialist corporate domain management division of [[Key-Systems|Key-Systems GmbH]], a large [[ICANN]] accredited domain registrar in Germany, which is part of  [[CentralNic|CentralNic Group PLC]]  since 2018, and trusted to protect online the brands of some of the world’s largest and most recognizable organisations. BrandShelter serves as a cost-effective solution to ensure the safety of domain name portfolios from malicious activity online while providing hands-on guidance, because not defending or failing to defend brand names and Intellectual Property (IP) on the Web can seriously impact the operations and revenue of businesses. Professional support and advice are guaranteed by an individual account manager. With its global team – located in Germany, Australia, Canada, China, Luxembourg, New Zealand, United Arab Emirates, the USA and the United Kingdom – and comprehensive domain management tools, BrandShelter serves three main areas: Domain service, brand protection and monitoring services. <ref>[http://brandshelter.com/en/about/ About BrandShelter]</ref>  


==Services==
==Services==
'''Domain Management Services''' <ref>
'''Domain Management Services''' <ref>
[http://brandshelter.com/en/domain-management/ Domain Management - Home for your portfolio]</ref>
[http://brandshelter.com/en/domain-management/ Domain Management - Home for your portfolio]</ref>
* Domain Manager- Provides an application that allows real time registrations of domain names anywhere around the world, updating, managing, and consolidating a client's entire domain name portfolio. The company also provides proactive and defensive policies to protect brands and trademarks.
 
* DNS Services (DNS Review and DNS Solutions)- Analyze a client's domain name portfolio and look for potential threats in the [[DNS]] zones.
BrandShelter offers various services to facilitate the registration of domain names and the management of domain name portfolios:
* Local Presence Services- A dedicated Account Manager will be assigned to assist a client in coordinating with the company's local partners in order to comply with the registration requirements of specific countries.
* '''Domain Consulting:''' Domain portfolio analysis and tailor-made solutions
* Uptime Monitoring- Provides 24 hours monitoring for web, email and FTP and immediately notifies a client if a downtime occurs. Real time statistics report on downtimes will also be provided.
* '''Domain Registration:''' Real time registrations under more than 1,000 top-level domains worldwide
* Security Services- The company provides 24/7 crisis management, full [[DNSSEC]], [[SSL]] encrypted websites, [[Whois]] monitoring and other security features.
* '''Domain Acquisition:''' Local Presence Services, automated registration of dropped domains and anonymous purchase and registration services
* Support Services- Provides clients with 24/7 support, access to key account manager and call back service online.
* [[Domain Name System|'''DNS''']] '''Service (DNS Review and DNS Solutions):''' Analysis of domain name portfolio and troubleshooting in DNS zones as well as solid and reliable solutions
* Brand Shelter Webinterface-Allows clients to manage their domain name portfolio centrally though a simplified and user friendly application.
* '''SSL Certificates:''' Offering a variety of SSL certificates from several vendors
* '''Brand TLDs:''' Creation of relevant domain names with custom extensions, full support for the realization of company-owned brand TLDs <ref>[https://www.brandshelter.com/en/dot-brand Company-owned brand TLDs]</ref>
* '''Domain Security:''' Reliable systems and security settings to ensure safety, collaboration with reputable partners providing security solutions, 24/7 crisis management
 
'''Brand Management Services''' <ref>
'''Brand Management Services''' <ref>
[http://brandshelter.com/en/brand-management/ Brand Management]</ref>
[http://brandshelter.com/en/brand-management/ Brand Management]</ref>
* Brand Monitoring- Provides a comprehensive summary of domain names containing the client's brand name and trademarks, identify the registrants of the domain names and develop a strategy for domain name protection.
* Dispute management- BrandShelter assist clients in developing and implementing Uniform Dispute Resolution Policy ([[UDRP]]).


BrandShelter also provides consultancy and registraty services for clients interested in applying for a [[Brand TLD|brand gTLD]].<ref>[http://brandshelter.com/en/dotbrand/ dot Brand - Your Company as a new TLD]</ref>
BrandShelter offers brand protection for domain names as well as safeguarding and maintenance of internet addresses. Competent lawyers in the respective country manage legal disputes, if conciliation fails.
* '''Domain Disputes:''' Global assistance in legal disputes and conflict management, implementation of [[UDRP]] (Uniform Domain-Name Dispute-Resolution Policy) against abusive domain registrations
* [[Trademark Clearinghouse|'''TMCH''']] '''(Trademark Clearhouse):''' Brand protection under the new gTLDs, support for easy and secure document handling
* '''DPML Plus ([[Donuts]]’ Domains Protected Marks List Plus):''' Brand protection under Donuts TLDs, prevention of cybersquatting and protection against misspelling
* [null '''Uni EPS:'''] Blocking of terms registered in the TMCH in the entire portfolio of the Uniregistry Top Level Domain
* '''Adult / Adult+ Service by [[Minds + Machines Group Limited|MMX]] (Minds + Machines)''': Rights protection blocking services for brand holders to prevent reputation damage, cybersquatting, phishing and malicious code
 
'''Monitoring Services''' <ref>[https://www.brandshelter.com/en/monitoring-services Monitoring Services]</ref>
 
BrandShelter’s monitoring solutions are the front-line of defense in the protection of assets. They effectively and proactively control:
* '''Trademark:''' Online trademark and brand usage
* '''Domains:''' Newly registered domains
* '''Internet:''' Brand mentions on the internet
* '''Social Media:''' Reputation and interaction on Social Media
* '''Apps:''' Potential infringements in the area of Mobile Applications
* '''Online marketplace:''' Online stores and auction platforms


==Management Team==
==Management Team==
The company's management team include:<ref>[http://brandshelter.com/en/about/key-personnel.php BrandShelter Key Personnel]</ref>
The company's management team includes:
* [[Alexander Siffrin]], CEO
* Oliver Fries, CEO
* [[Robert Birkner]], CEO
* [[Andreas Soll]], Business Unit Manager
* [[Bonnie Wittenburg]], Executive Vice President, US
* [[Bonnie Wittenburg]], Executive Vice President, US
* [[Andreas Soll]], BrandShelter Product Manager
* [[Volker Greimann]], Legal Counsel


==References==
==References==

Revision as of 13:09, 3 June 2020

Type: Subsidiary of Key-Systems GmbH
Industry: Internet
Founded: 2009
Headquarters: St. Ingbert
Country: Germany
Website: www.brandshelter.com
Twitter: @BrandShelter
Key People
Alexander Siffrin, CEO

BrandShelter is the specialist corporate domain management division of Key-Systems GmbH, a large ICANN accredited domain registrar in Germany, which is part of  CentralNic Group PLC  since 2018, and trusted to protect online the brands of some of the world’s largest and most recognizable organisations. BrandShelter serves as a cost-effective solution to ensure the safety of domain name portfolios from malicious activity online while providing hands-on guidance, because not defending or failing to defend brand names and Intellectual Property (IP) on the Web can seriously impact the operations and revenue of businesses. Professional support and advice are guaranteed by an individual account manager. With its global team – located in Germany, Australia, Canada, China, Luxembourg, New Zealand, United Arab Emirates, the USA and the United Kingdom – and comprehensive domain management tools, BrandShelter serves three main areas: Domain service, brand protection and monitoring services. [1]

Services

Domain Management Services [2]

BrandShelter offers various services to facilitate the registration of domain names and the management of domain name portfolios:

  • Domain Consulting: Domain portfolio analysis and tailor-made solutions
  • Domain Registration: Real time registrations under more than 1,000 top-level domains worldwide
  • Domain Acquisition: Local Presence Services, automated registration of dropped domains and anonymous purchase and registration services
  • DNS Service (DNS Review and DNS Solutions): Analysis of domain name portfolio and troubleshooting in DNS zones as well as solid and reliable solutions
  • SSL Certificates: Offering a variety of SSL certificates from several vendors
  • Brand TLDs: Creation of relevant domain names with custom extensions, full support for the realization of company-owned brand TLDs [3]
  • Domain Security: Reliable systems and security settings to ensure safety, collaboration with reputable partners providing security solutions, 24/7 crisis management

Brand Management Services [4]

BrandShelter offers brand protection for domain names as well as safeguarding and maintenance of internet addresses. Competent lawyers in the respective country manage legal disputes, if conciliation fails.

  • Domain Disputes: Global assistance in legal disputes and conflict management, implementation of UDRP (Uniform Domain-Name Dispute-Resolution Policy) against abusive domain registrations
  • TMCH (Trademark Clearhouse): Brand protection under the new gTLDs, support for easy and secure document handling
  • DPML Plus (Donuts’ Domains Protected Marks List Plus): Brand protection under Donuts TLDs, prevention of cybersquatting and protection against misspelling
  • [null Uni EPS:] Blocking of terms registered in the TMCH in the entire portfolio of the Uniregistry Top Level Domain
  • Adult / Adult+ Service by MMX (Minds + Machines): Rights protection blocking services for brand holders to prevent reputation damage, cybersquatting, phishing and malicious code

Monitoring Services [5]

BrandShelter’s monitoring solutions are the front-line of defense in the protection of assets. They effectively and proactively control:

  • Trademark: Online trademark and brand usage
  • Domains: Newly registered domains
  • Internet: Brand mentions on the internet
  • Social Media: Reputation and interaction on Social Media
  • Apps: Potential infringements in the area of Mobile Applications
  • Online marketplace: Online stores and auction platforms

Management Team

The company's management team includes:

References

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