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.CO Internet S.A.S. (view source)

Revision as of 18:04, 14 November 2011

602 bytes added , 12 years ago

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Twitter has also made news for using a one-word domain, t.co, to provide additional services to its customers.<ref>[http://t.co/ T.Co]</ref>

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[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref>

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[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref> It was announced months later, in November, 2011, that Overstock was having problems with consumers understanding the switch. Apparently, many consumers were trying to visit "o.com" even after seeing the ".co" branded commercials. The Overstock executives blamed themselves, and promised not to abandon the new name; however, it was decided to slow down the U.S. transition to the .co name and instead focus first on Europe and also using the .co name in its apps.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock.com slows down O.co Rebranding, DomainIncite.com]</ref>

There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit Freshnews.com]</ref>

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