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| country        = USA
| country        = USA
| businesses      =  
| businesses      =  
| products        = NameSentry
| products        = NameSentry, Business Case Builder
| employees      =  
| employees      =  
| revenue        =  
| revenue        =  
Line 16: Line 16:
| facebook        = [http://www.facebook.com/Architelos Architelos Facebook]
| facebook        = [http://www.facebook.com/Architelos Architelos Facebook]
| linkedin        = [http://www.linkedin.com/company/architelos Architelos LinkedIn]
| linkedin        = [http://www.linkedin.com/company/architelos Architelos LinkedIn]
| twitter        =  
| twitter        = architelos
| keypeople      = [[Alexa Raad]], Founder and CEO<br/>
| keypeople      = [[Alexa Raad]], Founder and CEO<br/>
[[John Matson]], COO<br/>
[[John Matson]], COO<br/>
[[Michael Young]], CTO<br/>
[[Norbert Grey]], CFO<br/>
}}
}}


'''Architelos''' is a strategy and marketing consulting firm for clients related to the Internet,<ref>[http://www.linkedin.com/company/architelos LinkedIn]</ref> focusing mainly on [[DNS]] and [[IP]] sectors, new [[gTLD]] applicants, and new and major brands who want help competing in the modern Internet industry.<ref>[http://architelos.com/services/ Architelos Services]</ref>
'''Architelos'''<ref>[http://www.linkedin.com/company/architelos LinkedIn]</ref> provides strategic consulting and managed services for clients in the Domain Name System (DNS) industry to bolster their competitive edge in a de-regulating market. The Architelos team of executives has over 30 years of experience, and a track record in building, launching and managing multi-million name gTLDs.  Clients include new as well as existing generic Top Level Domain (gTLD) and Country Code (ccTLD) registries.  Consulting services comprise competitive strategy, financial management, ICANN policy, as well as a suite of services designed to shepherd new [[gTLD]] applicants through the various phases of ICANN's new gTLD Program.  Software services include the patent-pending Namesentry™, a SaaS based domain abuse detection and mitigation service, and Business Case Builder, a registry financial management application.  Architelos has locations in Leesburg, VA, Los Angeles (LA), Toronto and Dublin, as well as data centers in Toronto and LA.  


The philosophy behind Architelos is that the Internet will soon be changing, with the introduction of the new gTLD program. It predicts that the deregulation of the domain name market will require current businesses to re-assess and likely re-position their focus as the differentiation between registries and registrars deminishes and the DNS expands with the addition of many new TLDs.<ref>[http://architelos.com/2011/03/09/architelos-launch-press-release/ Launch Press Release]</ref> [[Alexa Raad]], the Founder and CEO, has experience launching new gTLDs ([[.mobi]]), and leading an established registry ([[PIR]] of [[.org]]).<ref>[http://domainincite.com/architelos-makes-1-million-in-first-year/ Architelos Makes 1 million in First Year, DomainIncite.com]</ref>
The philosophy behind Architelos is that the Internet will soon be changing, with the introduction of the new gTLD program. It predicts that the deregulation of the domain name market will require current businesses to re-assess and likely re-position their focus as the differentiation between registries and registrars deminishes and the DNS expands with the addition of many new TLDs.<ref>[http://architelos.com/2011/03/09/architelos-launch-press-release/ Launch Press Release]</ref> [[Alexa Raad]], the Founder and CEO, has experience launching new gTLDs ([[.mobi]]), and leading an established registry ([[PIR]] of [[.org]]).<ref>[http://domainincite.com/architelos-makes-1-million-in-first-year/ Architelos Makes 1 million in First Year, DomainIncite.com]</ref>


In August, 2011, Architelos and [[Right of the Dot]] announced a cooperative agreement in which Right of the Dot will be referring clients looking for new TLD feasibility, financial modeling and TLD application services, as well as front office functions solutions for TLD registries, to Architelos, and Architelos will refer gTLD applicants seeking premium domain name consulting services to Right of the Dot.<ref>[http://www.circleid.com/posts/20110811_right_of_the_dot_and_architelos_join_forces_to_offer_services/ CircleID: RIGHT OF THE DOT and Architelos Join Forces to Offer Marketing, Valuation, Management Services]</ref>


In February, 2012, Architelos announced that it had earned more than $1 million in consulting and software services fees in its first year of operation. The software fees are associated with its Top-Level Domain Management Service (TMS®) and Business Case Builder programs, which help companies prepare and work with their new gTLD applications. Customers of its consulting services include [[Verisign]], [[Nominet]], the [[.music]] applicant [[Far Further]], and the [[CIRA|Canadian Internet Registry Authority]].<ref>[http://www.businesswire.com/news/home/20120223005439/en/Architelos-Marks-Anniversary-Top-Level-Domains-Set-Re-Shape Architelos Marks Anniversary Top Level Domains Set Re-Shape, BusinessWire.com]</ref>
In February, 2012, Architelos announced that it had earned more than $1 million in consulting and software services fees in its first year of operation. The software fees are associated with its Top-Level Domain Management Service (TMS®) and Business Case Builder programs, which help companies prepare and work with their new gTLD applications. Customers of its consulting services include [[Verisign]], [[Nominet]], [[AFNIC]], the [[.music]] applicant [[Far Further]], and the [[CIRA|Canadian Internet Registry Authority]].<ref>[http://www.businesswire.com/news/home/20120223005439/en/Architelos-Marks-Anniversary-Top-Level-Domains-Set-Re-Shape Architelos Marks Anniversary Top Level Domains Set Re-Shape, BusinessWire.com]</ref>


==Services==
==Services==
* Strategy Consulting and Competitive Analysis
* Strategy Consulting and Competitive Analysis
* Feasibility Analysis, which involves the analysis the potential successes and falls of a company's business plan.
* Feasibility Analysis, which involves the analysis the potential successes and falls of a company's business plan.
* New gTLD Application Support,<ref>[http://architelos.com/services/ Architelos Services]</ref> including the Business Case Builder (BCB), an Excel spreadsheet that helps prospective TLD applicants develop the full financials and comprehensive business case required for application.<ref>[http://architelos.com/2011/03/15/architelos-business-case-builder-press-release/ Business Case Builder Press Release]</ref>
* New gTLD Application Support, <ref>[http: http://architelos.com/tld-strategy]</ref>
* Policy Advisory, <ref>[http://architelos.com/services/policy-advisory]</ref>
* Contention Resolution, <ref>[http://architelos.com/services/contention-resolution-services]</ref>
* Objection Evaluation, <ref>[http://architelos.com/services/objection-evaluation-and-handling]</ref>  
* Support for Clarifying Questions
* and Velocity, a comprehensive marketing program which functions as an outsourced CMO, <ref>[http://architelos.com/services/velocity-tld-marketing-services/]</ref>
 
==Software==
* NameSentry, A Domain Name Abuse Detection and Mitigation Application,<ref>[http://architelos.com/services/namesentry]</ref>
* The Business Case Builder (BCB), a SaaS based application that helped prospective TLD applicants develop the full financials and comprehensive business case required for application.  The BCB also allows applicants to modify and track their financials to evaluate scenarios and track against plan. <ref>[http://architelos.com/2011/03/15/architelos-business-case-builder-press-release/ Business Case Builder Press Release]</ref>
* TLD Launch and Management, upon acceptance of the new TLD by [[ICANN]].<ref>[http://architelos.com/services/ Architelos Services]</ref>
* TLD Launch and Management, upon acceptance of the new TLD by [[ICANN]].<ref>[http://architelos.com/services/ Architelos Services]</ref>


Revision as of 01:44, 9 October 2012

Type: Private
Industry: Consulting
Founded: March, 2011
Founder(s): Alexa Raad
Headquarters: Leesburg, VA
&
Los Angeles, CA
Country: USA
Products: NameSentry, Business Case Builder
Website: Architelos.com
Facebook: Architelos Facebook
LinkedIn: Architelos LinkedIn
Twitter: @architelos
Key People
Alexa Raad, Founder and CEO

John Matson, COO
Michael Young, CTO
Norbert Grey, CFO

Architelos[1] provides strategic consulting and managed services for clients in the Domain Name System (DNS) industry to bolster their competitive edge in a de-regulating market. The Architelos team of executives has over 30 years of experience, and a track record in building, launching and managing multi-million name gTLDs. Clients include new as well as existing generic Top Level Domain (gTLD) and Country Code (ccTLD) registries. Consulting services comprise competitive strategy, financial management, ICANN policy, as well as a suite of services designed to shepherd new gTLD applicants through the various phases of ICANN's new gTLD Program. Software services include the patent-pending Namesentry™, a SaaS based domain abuse detection and mitigation service, and Business Case Builder, a registry financial management application. Architelos has locations in Leesburg, VA, Los Angeles (LA), Toronto and Dublin, as well as data centers in Toronto and LA.

The philosophy behind Architelos is that the Internet will soon be changing, with the introduction of the new gTLD program. It predicts that the deregulation of the domain name market will require current businesses to re-assess and likely re-position their focus as the differentiation between registries and registrars deminishes and the DNS expands with the addition of many new TLDs.[2] Alexa Raad, the Founder and CEO, has experience launching new gTLDs (.mobi), and leading an established registry (PIR of .org).[3]


In February, 2012, Architelos announced that it had earned more than $1 million in consulting and software services fees in its first year of operation. The software fees are associated with its Top-Level Domain Management Service (TMS®) and Business Case Builder programs, which help companies prepare and work with their new gTLD applications. Customers of its consulting services include Verisign, Nominet, AFNIC, the .music applicant Far Further, and the Canadian Internet Registry Authority.[4]

Services[edit | edit source]

  • Strategy Consulting and Competitive Analysis
  • Feasibility Analysis, which involves the analysis the potential successes and falls of a company's business plan.
  • New gTLD Application Support, [5]
  • Policy Advisory, [6]
  • Contention Resolution, [7]
  • Objection Evaluation, [8]
  • Support for Clarifying Questions
  • and Velocity, a comprehensive marketing program which functions as an outsourced CMO, [9]

Software[edit | edit source]

  • NameSentry, A Domain Name Abuse Detection and Mitigation Application,[10]
  • The Business Case Builder (BCB), a SaaS based application that helped prospective TLD applicants develop the full financials and comprehensive business case required for application. The BCB also allows applicants to modify and track their financials to evaluate scenarios and track against plan. [11]
  • TLD Launch and Management, upon acceptance of the new TLD by ICANN.[12]

In April, 2012, Architelos launched its new marketing program, Velocity, to help registries drive registrations directly with a registry related registrar. This is intended to bypass or supplement the usual registrar-based marketing channel.[13]

In August 2012, the company launched a new SaaS product for registries called NameSentry. It allows the registry to see how many names under their TLD are flagged as abusive, whether spamming, phishing, hosting malware, etc. It also comes with a built-in Whois service, which allows the registry to see which registrar is responsible for the the abusive registrations. The product is currently targeted towards ccTLDs, but Architelos also plans to sell the product to new gTLDs as they are launched.[14]

References[edit | edit source]

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