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Moniker

From ICANNWiki
Industry: Registrar
Founded: 2002
Founder(s): Monte Cahn
Ownership: KeyDrive SA
Headquarters: 20 SW. 27th Avenue, Suite 201
Pompano Beach, FL 30069
Country: USA
Website: moniker.com
Twitter: @MonikerSnap
Key People
Craig Snyder, CEO

Moniker.com works with Snapnames.com to provide domain name auctions and management; both are a part of KeyDrive SA. Oversee.net acquired Moniker.com in 2008, and then merged its operations with SnapNames.[1] Moniker was sold to Oversee.net by Seevast Corp. for $24 million USD,[2] which had acquired Moniker in 2005.[3] In January 2012, it was acquired for an undisclosed amount from Oversee.net by KeyDrive SA, which is the parent company of competitive registrar Key-Systems. SnapNames was also acquired in that deal. This move made Key-Systems the world's sixth largest ICANN accredited registrar.[4]

Background

Moniker is known as the first, and arguably only, provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include: name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales – all backed by unsurpassed customer service and security.

Moniker holds the industry's highest customer retention rate and pioneered the industry’s first domain appraisal formula.[5]

Moniker.com is listed as a the primary nameserver for 2,965 domains.[6]

High Profile Sales

Moniker completed the Industry's first domain sale for over $1 million dollars (wallstreet.com), and the first over $2 million dollars as well (autos.com).[7] Other notable sales include:

  • Porn.com - $9.5 million
  • Cameras.com - $1.5 million
  • Scores.com - $1.2 million
  • Property.com - $750,000
  • Freeporn.com - $4 million[8]

Moniker sold many of the most expensive domains[9] The top five domains sold by Moniker were:

  • Slots.com - $5.5 million
  • KK.com - $ 2 million+
  • Dating.com - $1.75 million
  • Photo.com - $1.25 million
  • Zip.com - $1 million+
  • Guns.com - $800,000

Monte Cahn, Moniker, and Oversee

In 2008, Moniker was purchased by Oversee.net for $35 million USD. It had previously been acquired by Seevast in 2005.[10] Part of the acquisition of Moniker by Oversee stipulated that its Founder and CEO, Monte Cahn, come along as the President of Moniker for 3 years. During this time he also filled other roles within the company, such as President of SnapNames.[11] He left in December, 2010.</ref>

References

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