BrandShelter
BrandShelter is the specialist corporate domain management division of Key-Systems GmbH, a large ICANN accredited domain registrar in Germany, which is part of CentralNic Group PLC since 2018, and trusted to protect online the brands of some of the world’s largest and most recognizable organisations. BrandShelter serves as a cost-effective solution to ensure the safety of domain name portfolios from malicious activity online while providing hands-on guidance, because not defending or failing to defend brand names and Intellectual Property (IP) on the Web can seriously impact the operations and revenue of businesses. Professional support and advice are guaranteed by an individual account manager. With its global team – located in Germany, Australia, Canada, China, Luxembourg, New Zealand, United Arab Emirates, the USA and the United Kingdom – and comprehensive domain management tools, BrandShelter serves three main areas: Domain service, brand protection and monitoring services. [1]
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| Type: | Subsidiary of Key-Systems GmbH |
| Industry: | Internet |
| Founded: | 2009 |
| Headquarters: | St. Ingbert |
| Country: | Germany |
| Website: | www.brandshelter.com |
| Twitter: |  @BrandShelter
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| Key People | |
| Alexander Siffrin, CEO | |
Services
Domain Management Services [2]
BrandShelter offers various services to facilitate the registration of domain names and the management of domain name portfolios:
- Domain Consulting: Domain portfolio analysis and tailor-made solutions
- Domain Registration: Real time registrations under more than 1,000 top-level domains worldwide
- Domain Acquisition: Local Presence Services, automated registration of dropped domains and anonymous purchase and registration services
- DNS Service (DNS Review and DNS Solutions): Analysis of domain name portfolio and troubleshooting in DNS zones as well as solid and reliable solutions
- SSL Certificates: Offering a variety of SSL certificates from several vendors
- Brand TLDs: Creation of relevant domain names with custom extensions, full support for the realization of company-owned brand TLDs [3]
- Domain Security: Reliable systems and security settings to ensure safety, collaboration with reputable partners providing security solutions, 24/7 crisis management
Brand Management Services [4]
BrandShelter offers brand protection for domain names as well as safeguarding and maintenance of internet addresses. Competent lawyers in the respective country manage legal disputes, if conciliation fails.
- Domain Disputes: Global assistance in legal disputes and conflict management, implementation of UDRP (Uniform Domain-Name Dispute-Resolution Policy) against abusive domain registrations
- TMCH (Trademark Clearhouse): Brand protection under the new gTLDs, support for easy and secure document handling
- DPML Plus (Donuts’ Domains Protected Marks List Plus): Brand protection under Donuts TLDs, prevention of cybersquatting and protection against misspelling
- [null Uni EPS:] Blocking of terms registered in the TMCH in the entire portfolio of the Uniregistry Top Level Domain
- Adult / Adult+ Service by MMX (Minds + Machines): Rights protection blocking services for brand holders to prevent reputation damage, cybersquatting, phishing and malicious code
Monitoring Services [5]
BrandShelter’s monitoring solutions are the front-line of defense in the protection of assets. They effectively and proactively control:
- Trademark: Online trademark and brand usage
- Domains: Newly registered domains
- Internet: Brand mentions on the internet
- Social Media: Reputation and interaction on Social Media
- Apps: Potential infringements in the area of Mobile Applications
- Online marketplace: Online stores and auction platforms
Management Team
The company's management team includes:
- Oliver Fries, CEO
- Robert Birkner, CEO
- Andreas Soll, Business Unit Manager
- Bonnie Wittenburg, Executive Vice President, US