InfoSearch Media
InfoSearch Media is a search targeted text and video content provider on the web.Cite error: Closing </ref> missing for <ref> tag It maintains a network of professional writers dedicated in helping business owners to increase their search engine rankings and revenue using content-based solutions. George Lichter serves as the company's Chief Executive Officer.
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| Type: | Public held |
| Industry: | Internet |
| Founded: | 2000 |
| Founder(s): | Steve Lazuka |
| Headquarters: | 6041 Bristol Parkway 1st Floor Culver City, CA 90230 |
| Country: | USA |
| Products: | ContentLogic & Web Properties |
| Employees: | 51-200 |
| Website: | InfoSearch Media |
| LinkedIn: | infoSearch Media |
| Key People | |
| George Lichter, CEO Maureen Atencio, CFO | |
Background
Steve Lazuka was the founder of the company and began its business as an online advertising firm Traffic Logic, Inc. which he founded in 2000. In 2004, during a search engine strategies conference in San Jose, CA Lazuka announced the creation of InfoSearch Media,the new corporate identity of TrafficLogic Inc. InfoSearch Media became the main source of four other professional services firms such as TrafficLogic, ContentLogic, TopicLogic and ConversionLogic.[1]
On December 2004, Traffic Logic Inc. (InfoSearch Media) merged with MAC Worldwide, Inc. and started operating as a public company.[2]
In 2006, InfoSearch Media, Inc. and Demand Media, a next generation media company signed a multi-year content partnership. Based on their agreement, Demand Media purchased $ 2 million worth of InfoSearch Media's ContentLogic products and services over the next two years and it will acquire all of the assets of Answerbag.com. Demand Media will also receive warrants to purchase 5 million shares of InfoSearch Media's common stock in exchange and obtained the right to appoint one member to the Board of Directors.In exchange, InfoSearch Media will receive $3 million cash warrants to purchase 125,000 shares of Demand Media Series C Preferred Stocks. [3]