.accountant
| Status: | Proposed |
| Type: | Generic |
| Category: | Professional |
More information: 
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.accountant is a top level domain name (TLD) proposed to ICAnn's New gTLD Program. Famous Four Media through (dot Accountant Limited) filed its application to the internet governing body to seek approval for the inclusion of the TLD to the root zone of the internet domain name system (DNS). [1]
This is one of the 61 domain name strings filed by the company to ICANN. Mr. Geir Andreas Rasmussen, CEO of the company is the main contact person in the application. Neustar has been selected to provide back-end registry services. [2]
Famous Four Media believes that the delegation of the .accountant will be beneficial for the global accounting sector. It will provide businesses in accountancy the opportunity to offer their products and services in a safe and secure domain name space and to sample new ideas, gather reactions on improvements that will drive innovation and competition. The company plans to establish a Governance Council from stakeholders in the accounting industry to serve as advisory body. If approved by ICANN, the domain name string will be promoted using 12 marketing techniques including: [3]
- Direct Response Print
- General Web Marketing
- Email campaigns without Incentive
- Email with Incentive
- Email Marketing - Prospect List
- Email Marketing - Sponsored Newsletter
- irect Marketing with Incentive
- Web Marketing with Incentive
- Viral Marketing (Social, Video, Micro-sites)
- Develop User Interface Improvement best practices
- Develop Search Engine Optimization best practices
- Email Marketing - Registrar List
To ensure consumer satisfaction and consumer trust, the company also plans to measure the Service Availability of Critical Registry Systems, Abuse and Takedown incidents, Rights protection incidents, Whois data accuracy after two years of operation. [4]