.now

Status:	Proposed
country:	International
Type:	Generic
Category:	Commerce
More information:

.now is a proposed TLD in ICANN's New gTLD Program.

Applicants

1. Amazon
2. Donuts (Grand Turn, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
3. Global Top Level ApS
4. One.com A/S
5. Starbucks (HK) Limited (Not the Coffee People, Richard Li's company)
6. XYZ.COM LLC

Objection

An official Legal Rights Objection was filed by the applicant Starbucks (HK) Limited, against all fellow applicants.

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."