.CO Internet S.A.S.
 | |
| Type: | Private |
| Industry: | Domain Administration |
| Founded: | 2009 |
| Ownership: | Arcelandia S.A, and Neustar Inc. |
| Headquarters: | 701 Brickell Ave. Suite 860 |
| Website: | .cointernet |
| Facebook: | .co on Facebook |
| Twitter: |  @dotCO
|
| Key People | |
| Juan Diego Calle, CEO Eduardo Santoyo, Corporate VP | |
.CO Internet S.A.S. is a company formed by Arcelandia S.A., a Colombian company, and the U.S. company Neustar Inc., for the purpose of developing and operating the .co Internet registry; it is responsible for the promotion, administration, and technical operation of the .co TLD.[1]
While .co was originally the ccTLD of Colombia, .CO Internet was created to facilitate .co becoming a gTLD; since July, 2010 it has been available to the general public outside of Colombia.[2]
.Co Internet has decided to work with only a dozen registrars in its first year.[3] In its first 6 months (July-January 2010), some 600,000 .co domain names were registered;[4] GoDaddy has registered about 250,000 of those.[5] The company has also partnered with Deloitte in order to ensure that brand owner's rights were respected throughout the registration process.[6]
.co's History
In 1991 .co was recognized as Colombia's ccTLD by IANA. Around a decade later the Universidad de los Andes, the official registrar of .co, began to research the benefits of broadening the availability of .co for commercial purposes. This began a long back-and-forth between the University, the Colombian Ministry of Telecommunication, and ICANN. Finally, in August of 2009, the Ministry announced that it had been awarded oversight of .co as an expanded gTLD.[7]
Hype
.co is expected by many to be one of the most successful new gTLDs. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other gTLDs, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.[8]
The excitement surrounding the general availability of .co has been demonstrated in a number of ways. GoDaddy was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in GoDaddy's notorious Super Bowl ads.[9] Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";[10] the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.[11]
.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.[12] The winner was RentCycle.[13]
Famous Registrants
It was widely reported when a one-letter .co domain name, www.e.co, was sold for $81,000 by Sedo. The domain auction benefited charity and was won by Lonnie Borck of B52 Media, and Uri Kerbel from Bookmarks.com.[14]
Twitter has also made news for using a one-word domain, t.co, to provide additional services to its customers.[15]
Overstock.com has begun to use "O.co" for all of its international branding purposes, and featuring the new URL in t.v. advertisements.[16] It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.[17]
There has been a significant amount of interest surrounding the sale of the "i.co" domain.[18]
Launch
Soon after its launch is was reported that about 98% of .co registrants only bought 1-2 domains; 1% bought less than 10, while another 1% registered over 11. This was encouraging to the .co team as they had strove to excite real end-users about the potential of .co rather than play into the hands of the domain speculators.[19]
Awards and Recognition
In April, 2011, it was announced that .co Internet's CEO, Juan Diego Calle, was named top technology executive of the year by the Miami Department of Commerce's "Technology Leaders of the Year Awards".[20]