.now
| Status: | Delegated |
| country: | International |
| Date Implemented: | 07 Jun 2016 |
| Type: | Generic |
| Category: | Commerce |
| Priority #: | 279 - 500 - 729 - 1083 - Amazon 1560 - 1565 - |
More information: 
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.now is a delegated TLD in ICANN's New gTLD Program. Amazon's application succeeded and the company currently manages the TLD.[1]
Previous Applicants[edit | edit source]
- Donuts (Grand Turn, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
- Global Top Level ApS
- One.com A/S
- Starbucks (HK) Limited (Richard Li company)
- XYZ.COM LLC[2]
Objection[edit | edit source]
An official Legal Rights Objection was filed by the applicant Starbucks (HK) Limited, against all fellow applicants.[3]
A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[4]
References[edit | edit source]
- ↑ .NOW Delegation. Retrieved 13 Jul 2016.
- ↑ Now Status, ICANN.org
- ↑ LRO Cases, WIPO.int
- ↑ LRO, WIPO.int Retrieved 25 March 2013